Search Engine Optimization
Is the process of affecting the visibility of a website or a web page in a search engine’s unpaid results—often referred to as “natural,” “organic,” or “earned” results. In general, the earlier (or higher ranked on the search results page), and more frequently a site appears in the search results list, the more visitors it will receive from the search engine’s users. SEO may focus on different applications of search, including image search, local search, video search, news or industry-specific vertical search engines.
At Winston Digital Marketing we offer SEO services that start by focusing on the basics which so many sites get so terribly wrong. As the first step in your engagement with Winston Digital, we conduct an initial site audit to determine where the greatest areas of SEO opportunity are.
After our initial site audit, we look at the keywords your site ranks for, your competitors rank for, and keywords you or our team think your site should be ranking for. We use SEO tools to determine which exact keywords have the best mix of winnability, traffic and conversion potential.