# The free GEO audit tool // page / audit **Canonical:** https://www.winstondigitalmarketing.com/audit/ Paste a URL for a free GEO audit. Claude reads the page live, scores it 0 to 16 against the eight signals ChatGPT, Perplexity and Google AI Overviews use to decide who to cite, and lists the priority fixes. It is the AI SEO audit a page needs before it can be cited. No signup and no call to see the score. Want the full PDF with the priority fix list and exact recommendations? Drop your email. One email, one report, no newsletter loop. Unsubscribe is built-in but you will not need it. ## What the audit checks. The eight signals from [our ChatGPT citation playbook](/playbooks/how-to-get-cited-by-chatgpt-in-2026/). Each one scored on a 0-1-2 rubric. Total out of 16. As of October 2, 2026 we had run 80 sites through this exact tool for our own outreach research: the median score was 4, 56 of the 80 scored under 6, and the best was 9. Nobody has hit 16. - **Source domain authority.** Does the engine already trust your domain. - **Chunk-level citability.** Can the engine pull standalone quotes from your H2 sections. - **Schema density.** How many machine-readable entity claims your page makes. - **Entity clarity.** Whether you exist as a recognized thing in the engine's knowledge graph. - **Freshness signals.** Whether your content is current. - **Expert presence.** Whether a real, named, verifiable person stands behind the work. - **Citation reciprocity.** Which trusted third-party sources already link to you. - **Active monitoring.** Whether you have a feedback loop measuring citation movement. ## Audit questions, answered. **Is the free AI SEO and GEO audit really free?** Yes. The live scorecard runs against your URL and returns a 0 to 16 GEO score with no payment and no call required. If you add your email, we also send a longer written report, also free. **What does the audit check?** It scores the eight signals AI engines use to decide who gets cited: source domain authority, chunk-level citability, schema density, entity clarity, freshness, expert presence, citation reciprocity, and active monitoring. Each is scored on a 0-1-2 rubric for a total out of 16. **How long does the audit take?** The live scorecard usually returns in 20 to 30 seconds and rarely takes more than a minute. The written report is put together by a person, not an autoresponder, so it takes longer and lands in your inbox once it has been checked. **Do I have to book a call to get the audit?** No. The scorecard and the written report require no call. The optional 30-minute call with John walks through the fixes in priority order if you want it. **What is the difference between this GEO audit and a traditional SEO audit?** An SEO audit checks whether a site can rank in Google. This GEO audit checks whether AI engines can cite it, scoring citation readiness across ChatGPT, Perplexity, Gemini, and AI Overviews. The full comparison is in our [GEO audit vs SEO audit](/playbooks/geo-audit-vs-seo-audit/) guide, and the seven-step method behind the score is our [GEO audit methodology](/playbooks/the-complete-geo-audit-methodology/). **Is this an AI SEO audit tool or an AI SEO audit service?** Both. The tool is the free part: it scores one URL at a time and needs nothing from you. The service is what happens when a team wants the whole site looked at, with the fixes scoped and done. That starts with a 30-minute call and is quoted separately. **Can you audit a large ecommerce or multi-site domain?** The free tool scores one page per run, so on a large catalog it is a spot check, not a site audit. For larger sites John will put together a free written teardown covering a handful of templates (home, category, product, a key landing page), what AI engines say about your category today, and the three or four fixes worth doing first. Ask for it on a 30-minute call. ## Want the full strategist call after the audit? The audit identifies the gaps. The 30-minute call with John talks through what to do about them, in priority order, scoped to your budget.