GEO is not just SEO with a new acronym
Only 33% of results overlap between Google and generative AI. The full operator thesis on why generative search is a different playbook.
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// playbooks
Methodologies you can steal.
We document how we work. Then we publish it. If you can execute it yourself, we have done our job.
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The launch set covers the operator work we do most: GEO, AI marketing, and operations. More playbooks ship each month.
Video is the most undervalued GEO lever
YouTube is the #1 citation source for Google AI Overviews. Here is how to build a video-integrated GEO strategy.
Read →AI trust and the affiliate problem in generative search
The pay-to-play listicle economy behind ChatGPT and AI Overviews, and what legitimate brands should do about it.
Read →GEO measurement has to evolve
How to measure GEO when there is no click to track. Prompt visibility, branded demand, correlative analysis.
Read →Short takes on search, AI, and the next five years of marketing work
Seven short opinion pieces. The Fertile Crescent theory of content, JavaScript-invisible sites, the career play nobody is naming.
Read →TikTok SEO and the social search playbook
74% of Gen Z uses TikTok as their primary search tool. Hashtags, captions, voiceover SEO, and how TikTok feeds downstream GEO.
Read →Cannabis dispensary SEO in 2026
Local SEO, menu schema, delivery-area pages, terpene-driven content, and layering GEO on top for AI visibility.
Read →How to avoid Google Business Profile video verification
A seven-step process for building trust signals before you claim the GBP. Phone, text, or email verification instead of video.
Read →Cannabis brand social media rules in 2026
Platform-by-platform breakdown. What you can and cannot post on Instagram, TikTok, X, YouTube, and LinkedIn.
Read →Why agentic workforce beats dev shops for marketing
Three vendor models are competing for your AI marketing budget. Each has a fatal flaw. The full argument, with a worked example and a vendor scorecard.
Read →How we built winstondigitalmarketing.com with Claude Code
28-page launch in under 8 hours. 66 pages and 107 commits over 2 days. Full Claude Code session log: prompts, Skills, files, time per phase.
Read →The complete GEO audit methodology (steal this workflow)
A seven-step framework for auditing a site's readiness for AI-engine citation. With checklists and exact Skill prompts.
Read →Custom GPTs vs. Claude Skills: when to use which
A decision framework with a comparison table and real use cases from client engagements.
Read →Building an agentic content pipeline that produces 10 articles a day without sounding like slop
Architecture, named Skills, prompt stack, and quality-control loop.
Read →Why we don't do discovery calls anymore (and you shouldn't either)
The contrarian operator argument for replacing kickoff calls with a 48-hour audit.
Read →Digital marketing for plastic surgeons
Local SEO, before/after content strategy under Meta's rules, and what AI search means for high-intent medical queries.
Read →Digital marketing for chiropractors
Local SEO, GBP depth, condition-specific content, and the AI-search overlay for chiropractic patient discovery.
Read →Content marketing for chiropractors
Condition-cluster strategy, video as the GEO lever, and practitioner E-E-A-T for YMYL medical content.
Read →Social media for chiropractors
Platform-by-platform breakdown. Video-first content, Meta Ads that work, and how social feeds the AI citation loop.
Read →PPC for veterinarians
Local Service Ads, Google Ads structured by service, Meta video for pet owners, and AI-enabled creative generation.
Read →Digital marketing for financial advisors
Compliance-first channel selection, life-event SEO, LinkedIn depth, and compliant content workflows.
Read →Dispensary marketing plan
The full channel mix, compliance realities, menu SEO and the JS-invisibility problem, Weedmaps, and first-party data.
Read →Dental SEO pricing
Honest cost ranges by tier, what each tier includes, the ROI math, and red flags to watch for.
Read →Dental Google Business Profile
The 30+ GBP fields most dental practices leave blank. Photos, reviews, services, Q&A, and GBP as a GEO signal.
Read →Dental practice marketing
Channel hierarchy (referrals #1, SEO #2), four-pillar content, partner marketing, events, and the AI search overlay.
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