# /winston: Winston Digital Marketing > AI-native marketing agency in NYC and Brooklyn. SEO, GEO (Generative Engine Optimization), paid media, content, social, cannabis marketing, and AI integration. Founded by John Morabito, internationally known SEO practitioner. Marketing services productized $1,000–$5,000 per month. AI integration projects up to $20,000. This site ships clean Markdown twins of every page for AI agents at the URLs listed below. The `/api/mcp` endpoint exposes the same content as a JSON-RPC HTTP MCP server (protocol revision 2025-06-18) with tools for service-pricing lookup, per-prospect briefs, and an 8-signal citation-readiness audit. See `/.well-known/mcp.json` for the discovery catalog. ## Services - [Search Engine Optimization (SEO)](https://www.winstondigitalmarketing.com/content/services/seo.md): Technical SEO, on-page work at volume, AI-era schema, local SEO. Retainer $1,800–$5,000 per month. Free 48-hour audit. - [Generative Engine Optimization (GEO)](https://www.winstondigitalmarketing.com/content/services/generative-engine-optimization.md): Citation tracking and optimization for ChatGPT, Perplexity, Claude, Google AI Overviews. Retainer $1,000–$5,000 per month. - [Paid Media](https://www.winstondigitalmarketing.com/content/services/paid-media.md): Google, Meta, TikTok, LinkedIn. Fees $1,500–$5,000 per month plus media spend. - [Social Media](https://www.winstondigitalmarketing.com/content/services/social-media.md): Paid and organic across Facebook, Instagram, LinkedIn, TikTok. $1,800–$5,000 per month. - [Content Creation](https://www.winstondigitalmarketing.com/content/services/content-creation.md): Brand-voice Skill-powered pipelines. $1,500–$5,000 per month. - [Cannabis Marketing](https://www.winstondigitalmarketing.com/content/services/cannabis-marketing.md): NY-compliant SEO, paid media (yes, on Meta/Google/TikTok), and content for dispensaries and brands. LeafBridge integration partner for Dutchie. - [Dispensary SEO (NY)](https://www.winstondigitalmarketing.com/content/services/cannabis-marketing/seo.md): NY dispensary SEO: local and menu-level product SEO, deep Dutchie integration via the LeafBridge partnership, and borough-level programs. The compounding channel in a category where paid is hard. - [Cannabis Paid Media (NY)](https://www.winstondigitalmarketing.com/content/services/cannabis-marketing/paid-media.md): How Winston runs cannabis paid media on Meta, Google, and TikTok despite the category bans, the compliant-creative and account-structure method behind it, and where paid fits alongside dispensary SEO. - [Agentic Workforce](https://www.winstondigitalmarketing.com/content/services/agentic-workforce.md): Named Claude Skills replacing 2–10 person agency teams. $5,000–$20,000 per month. ## AI Marketing sub-services - [Custom GPTs and Claude Skills](https://www.winstondigitalmarketing.com/content/services/ai-marketing/custom-gpts-and-skills.md): One-time builds $2,500–$15,000. - [Tool Integration (MCP)](https://www.winstondigitalmarketing.com/content/services/ai-marketing/tool-integration.md): HubSpot, Salesforce, Notion, Slack, Airtable integration via MCP. $2,500–$20,000 project. - [Agentic Web](https://www.winstondigitalmarketing.com/content/services/ai-marketing/agentic-web.md): MCP server, schema rebuild, agent-readiness. $2,500–$20,000 project. - [Content Workflows](https://www.winstondigitalmarketing.com/content/services/ai-marketing/content-workflows.md): Skill-driven content production. $1,500–$5,000 per month. - [Strategy Assessment](https://www.winstondigitalmarketing.com/content/services/ai-marketing/strategy-assessment.md): One-time AI readiness audit. $1,500–$7,500. ## Playbooks - [Can You Advertise Cannabis on Google?](https://www.winstondigitalmarketing.com/content/playbooks/can-you-advertise-cannabis-on-google.md): Short answer no. Google Ads prohibits cannabis promotion even in legal states, enforcement is automated. What the policy covers, the narrow CBD gray area, what gets an account suspended, and the compliant channels (SEO, GBP, native networks) that work instead. - [Cannabis Advertising Laws by State (2026)](https://www.winstondigitalmarketing.com/content/playbooks/cannabis-advertising-laws-by-state.md): Where and how cannabis can be legally advertised across US states. The three governing layers (federal, state, platform), the rules nearly every legal state shares (21+, no youth appeal, audience thresholds, disclaimers), what each channel allows, and why platform bans make earned and owned channels the backbone. - [How to Measure AI Search Traffic in GA4](https://www.winstondigitalmarketing.com/content/playbooks/how-to-measure-ai-search-traffic-ga4.md): How to measure AI search traffic in GA4 when the tool has no AI channel: the referral hostnames the assistants send under (chatgpt.com, perplexity.ai, gemini.google.com, copilot.microsoft.com, claude.ai), the custom channel group regex that pulls them into one AI Referral bucket, why AI Overviews stay invisible and the count always undercounts (no click, no session), and the citation-share tracking that measures the visibility the clicks miss. - [Bing Copilot Optimization: How to Get Cited in Microsoft AI Search](https://www.winstondigitalmarketing.com/content/playbooks/bing-copilot-optimization.md): How Bing Copilot optimization works in 2026. Copilot retrieves candidates from Bing's index then GPT writes a cited answer, so winning is two gates: rank in Bing (Webmaster Tools, IndexNow, links) and be the clearest liftable answer on the page. The connected schema graph that removes entity ambiguity, and why Bing is the cheapest AI-citation surface to win because almost no one competes for it. - [Local SEO for HVAC and Home-Service Contractors](https://www.winstondigitalmarketing.com/content/playbooks/local-seo-for-hvac-contractors.md): HVAC SEO for service-area businesses that win across the towns they drive to, not the corner they sit on. How to set up Google Business Profile as a service-area business (hidden address, listed towns and ZIPs), why review velocity is the load-bearing local signal, the two page layers that rank (citable service pages with published cost ranges plus one real page per town, not find-and-replace), the connected HVACBusiness and FAQPage entity graph, and the 2026 priority checklist that books the emergency call and wins the AI Overview citation that precedes it. - [Local SEO for Plumbers: The Emergency-Intent Playbook](https://www.winstondigitalmarketing.com/content/playbooks/local-seo-for-plumbers.md): Local SEO for plumbers built backward from the moment a homeowner searches "emergency plumber near me" with water on the floor. The service-area Google Business Profile setup (hidden address, listed towns, emergency hours), why review velocity is the load-bearing map-pack signal, the three page layers that win (a dedicated emergency-service page, citable service pages with published cost ranges, and one real page per town), the connected Plumber and FAQPage entity graph, and how to get named in the AI Overview that runs above the call. - [Local SEO for Roofers: Ranking for Storm-Season Demand](https://www.winstondigitalmarketing.com/content/playbooks/local-seo-for-roofers.md): How roofing companies win local search when storm-season demand spikes in a 48-hour window. The service-area Google Business Profile setup, why review velocity that survives slow months is the load-bearing signal, the storm-damage and insurance-claim pages to publish before the season, one real page per town, the connected RoofingContractor and FAQPage entity graph, and how to get named in the AI Overview for "roof repair near me" and "storm damage" queries. - [SEO for Real Estate Agents and Brokerages in 2026](https://www.winstondigitalmarketing.com/content/playbooks/real-estate-agent-seo.md): Why portals win generic listing queries and how agents win the hyperlocal and reputation queries instead. Neighborhood pages built as citable chunks, the IDX crawlability trap, Google Business Profile and reviews, recurring market reports, and getting named in AI answers for "best realtor in [neighborhood]". - [Restaurant SEO: Winning the Near-Me and AI Plate](https://www.winstondigitalmarketing.com/content/playbooks/restaurant-local-seo.md): How restaurants win local search across the surfaces diners use: full-depth Google Business Profile (menu, photos, attributes, reservations), review velocity across Google/Yelp/Apple Maps, the menu published as readable text with Restaurant and Menu schema, cuisine and neighborhood clarity, and getting named in AI answers for "best [cuisine] near me" and "where to eat in [neighborhood]". - [Claude Skills for SEO Teams: The In-House Build Guide](https://www.winstondigitalmarketing.com/content/playbooks/claude-skills-for-seo-teams.md): What a Claude Skill is (SKILL.md plus scripts plus resources), which SEO workflows to package first (keyword mapping, on-page GEO, technical audits, reporting), the folder structure, brand-voice enforcement via a banned-word self-check, the human-in-the-loop QC gate, and how a stack of Skills becomes an agentic content pipeline. - [Product Schema for AI Shopping: Getting Products Into AI Answers](https://www.winstondigitalmarketing.com/content/playbooks/product-schema-for-ai-shopping.md): Tactical Product schema guide (Offer, AggregateRating, Review, price, availability, GTIN/MPN/brand) for getting products surfaced and cited in AI shopping answers across ChatGPT, Gemini, Perplexity, and Google AI Overviews, plus feeds vs on-page and the common mistakes that get the block ignored. - [How to Build Author Authority (E-E-A-T) That AI Engines Trust](https://www.winstondigitalmarketing.com/content/playbooks/how-to-build-author-eeat.md): Real bylines, author bio pages, Person schema with sameAs to verified profiles, demonstrating first-hand experience, and one consistent entity identity across the web, so Google and AI engines credit and cite the named author. - [GEO for B2B: How to Get Cited in the Buyer's AI Research](https://www.winstondigitalmarketing.com/content/playbooks/geo-for-b2b-companies.md): Generative engine optimization for B2B. Why buyers shortlist vendors in ChatGPT and Perplexity before they fill a form, and how comparison and alternatives pages, third-party corroboration on G2 and Reddit, and category-definition content get you named in the answer, measured by citation share. - [Generative Engine Optimization Statistics for 2026](https://www.winstondigitalmarketing.com/content/playbooks/generative-engine-optimization-statistics.md): A sourced roundup of GEO and AI search statistics: only 33% of results overlap between Google and AI answers, 95% of AI citations come from third-party sites (Otterly.AI), Gartner projects organic traffic down 50% by 2028, plus consumer behavior, social/video, and current GEO search demand. Every figure attributed. - [Does Schema Help Your Visibility in AI Search? We Tested It](https://www.winstondigitalmarketing.com/content/playbooks/does-schema-help-ai-visibility.md): A controlled GEO experiment. Two invented metrics, a fake origin, 50 prompts across six AI engines. Google AI Mode cited our orphaned page in 76% of answers and repeated the invented definition verbatim; the fake origin fact never took; retrieval dominated. Full data. - [Local SEO for med spas and aesthetic clinics](https://www.winstondigitalmarketing.com/content/playbooks/local-seo-for-med-spas.md): Treatment-level pages, YMYL trust and before/after, review velocity, GBP categories, financing intent, and AI-answer capture for aesthetic clinics. - [SEO for accountants and CPA firms in 2026](https://www.winstondigitalmarketing.com/content/playbooks/seo-for-accountants-cpas.md): The service-plus-niche page structure, local + industry targeting, tax-season timing, YMYL author authority, and getting named in the AI answer for "CPA near me". - [Recovering traffic after AI Overviews cut your clicks](https://www.winstondigitalmarketing.com/content/playbooks/ai-overviews-traffic-recovery.md): Diagnose AI-Overview CTR loss in GSC, restructure hit pages into citable chunks, pivot the KPI to citation share, and defend high-intent queries. - [Programmatic SEO with AI, without the spam](https://www.winstondigitalmarketing.com/content/playbooks/programmatic-seo-with-ai-guardrails.md): Templates plus proprietary data, uniqueness and QC guardrails, indexation control, human review gates, and making programmatic pages genuinely citable in AI answers. - [Site migration SEO: moving without losing rankings](https://www.winstondigitalmarketing.com/content/playbooks/seo-migration-without-losing-rankings.md): Pre-migration crawl and baseline, one-to-one 301 mapping, content and schema parity, markdown-twin sync, staged rollout, and fast post-launch monitoring. - [How to run a content audit with AI (and agents)](https://www.winstondigitalmarketing.com/content/playbooks/content-audit-with-ai.md): Inventory, classify by intent and performance, decide keep/merge/prune/refresh, prioritize, and execute the refresh with agents while a human owns the judgment calls. - [How to get cited in Google AI Mode](https://www.winstondigitalmarketing.com/content/playbooks/how-to-get-cited-in-google-ai-mode.md): How AI Mode fans out and synthesizes, what it pulls from, the entity + cluster + extractable-passage method that wins AI Mode citations, and how to check if you show up. - [Personal Injury Lawyer SEO](https://www.winstondigitalmarketing.com/content/playbooks/local-seo-for-personal-injury-lawyers.md): The hyper-competitive PI keyword reality, injury-type + city pages, GBP and compliant reviews, the YMYL E-E-A-T trust bar, and AI-answer capture for injury queries. - [Local SEO for home remodelers and contractors](https://www.winstondigitalmarketing.com/content/playbooks/local-seo-for-home-remodelers.md): Service-area GBP, review velocity, portfolio and before-and-after pages, citable service + town pages, financing intent, and AI-answer capture for the high-consideration remodeling trades. - [SEO for B2B manufacturers: capability pages and AI citations](https://www.winstondigitalmarketing.com/content/playbooks/seo-for-b2b-manufacturers.md): How buyers search by spec and application, capability and product/part pages, technical content, distributor vs direct, connected Product/Organization schema, and getting cited as the supplier in AI answers. - [Ecommerce GEO: How to Get Your Products Cited by AI](https://www.winstondigitalmarketing.com/content/playbooks/ecommerce-geo-product-citations.md): Ecommerce GEO explained as getting your products surfaced and named in AI shopping answers. Why "best X" queries get answered from third-party roundups, reviews, and Reddit instead of your product page (the listicle-citation mechanic), the two jobs that have to run together (make the product machine-readable with complete Product/Offer/AggregateRating schema, and earn corroboration on the sources the engines already cite), and how to instrument it by tracking whether the engines name your products. - [SEO for SaaS Companies: Ranking and Getting Cited in 2026](https://www.winstondigitalmarketing.com/content/playbooks/seo-for-saas-companies.md): SEO for SaaS in 2026 reframed around the bottom of the funnel and the AI answer. The four page types that carry it (comparison, alternatives, integration, use-case), the "best tool for X" citation game and why winning it means earning corroboration on the sources engines trust (G2, Reddit, roundups), product-led content and the docs moat, the connected entity layer (Organization, SoftwareApplication, FAQPage, Person), and the seven-step build order that starts with comparison pages and runs the corroboration pass in parallel. - [SEO for Startups: When to Start and How to Do It on a Budget](https://www.winstondigitalmarketing.com/content/playbooks/seo-for-startups.md): SEO for early-stage startups, framed around timing and focus rather than tactics: whether to invest yet, the stage at which SEO makes sense, spending to match the stage, building bottom-funnel comparison and use-case pages a young domain can rank for, the AI-search angle that lets startups appear beside incumbents, and lean agentic resourcing. - [How to Build an AI Content Pipeline That Doesn't Sound Like AI](https://www.winstondigitalmarketing.com/content/playbooks/ai-content-pipeline-human-quality.md): How to build an AI content pipeline that produces AI content that doesn't sound like AI. Why default model output gives itself away (it averages), the four tells and the mechanical fix for each (the rule-of-three, hedging, filler openers, generality where a specific belongs), and the four-stage pipeline: a brand-voice Skill instead of a prompt, forced specificity in the draft, an automated tell-stripping pass, and the human edit that supplies the last 15 percent no model can. - [How to Optimize for Google AI Mode in 2026](https://www.winstondigitalmarketing.com/content/playbooks/google-ai-mode-optimization.md): Google AI Mode optimization explained. How the conversational search surface layered on Google's index differs from AI Overviews, what query fan-out means (one question silently expanded into many parallel sub-queries) and why it makes topic-cluster coverage beat single-page perfection, plus the four-part playbook: build clusters, write liftable answer-first chunks, become a verifiable entity, and measure citation share instead of rankings. - [Entity SEO: How to Build a Brand Entity AI Engines Trust](https://www.winstondigitalmarketing.com/content/playbooks/entity-seo-build-your-brand-entity.md): Entity SEO explained as the shift from optimizing strings to optimizing things. Why entity clarity is a top AI citation signal (engines cite what they can verify), the four pillars (connected Organization and Person schema with stable @id, a complete sameAs graph, byte-for-byte consistent NAP and brand facts, and reference-source presence via Wikidata and the knowledge panel), and the six-step build order that gets your own schema and consistency clean before chasing outside corroboration. - [Reddit Is an AI Citation Goldmine: How to Show Up in It](https://www.winstondigitalmarketing.com/content/playbooks/reddit-for-ai-citations.md): Why AI engines cite Reddit so heavily (first-person experience, engagement signals, Google's licensed access), why the spam shortcut is self-defeating, how to earn legitimate Reddit AI citations community-first (aged accounts, complete answers, disclosure, the subreddits the engines actually cite, honest question-seeding), and the compliance line you do not cross. - [The AI Search and GEO Glossary: 30 Terms Defined](https://www.winstondigitalmarketing.com/content/playbooks/ai-search-glossary.md): A plain-English glossary of AI search and generative engine optimization. Thirty self-contained, citable definitions covering GEO, AI Overviews, Google AI Mode, ChatGPT search, Perplexity, citation share, AI share of voice, liftable chunks, answer-first content, entities and entity SEO, knowledge graphs, schema and FAQPage markup, llms.txt, markdown twins, RAG, grounding, hallucination, prompt sets, mention vs citation, E-E-A-T, YMYL, MCP, Claude Skills, Custom GPTs, agentic workflows, content decay, doorway pages, the map pack, and branded vs non-branded queries. - [How to Write Content That AI Engines Actually Cite](https://www.winstondigitalmarketing.com/content/playbooks/how-to-write-content-ai-cites.md): The on-page writing discipline beneath the citation signals. How to write content AI cites by building liftable chunks: answer first in every section, one question per H2, a 40-to-80-word unhedged core answer a machine can extract whole, and concrete numbers and named specifics over vague qualifiers. The sentence-level craft that decides which page an engine lifts and attributes. - [Why We Fire Clients (And Tell You Before We Do)](https://www.winstondigitalmarketing.com/content/playbooks/why-we-fire-clients.md): When an agency should fire a client, and why we name it out loud before we walk. The four conditions that make an engagement un-winnable (access withheld, scope past the fee, a hostile relationship, an impossible goal), the it-is-not-working conversation we run first, the 30-day clean exit, and why ending a bad fit early protects both sides. - [A Content-Refresh System for AI Search: Keep Your Citations Fresh](https://www.winstondigitalmarketing.com/content/playbooks/content-refresh-system-ai-search.md): A content refresh strategy built for AI search. Freshness is a citation signal, so the work is a standing system, not a once-a-year cleanup: detect decay (lost citations, position drops, stale references), update only what aged, re-date honestly via dateModified, and re-submit the URL. The tiered cadence (cite-critical every 60-90 days, evergreen every 6-12 months, long tail on signal) and how to run it agentically with a human on the judgment calls. - [LocalBusiness Schema: The Markup That Wins Local + AI Search](https://www.winstondigitalmarketing.com/content/playbooks/local-business-schema-guide.md): The LocalBusiness/Organization markup pattern for local and AI search. Why the specific subtype beats the generic type, the fields that actually matter (sameAs, areaServed, address, geo, openingHoursSpecification), a copy-paste connected example with a stable @id, and the four mistakes that void the block. - [Best AI Visibility Tools in 2026: Track AI Citations (ChatGPT, Perplexity, Gemini)](https://www.winstondigitalmarketing.com/content/playbooks/best-ai-citation-tracking-tools.md): An honest comparison of the best AI visibility tools and citation trackers to see whether ChatGPT, Perplexity, and Gemini name your brand. AI visibility tools and citation trackers are the same category: Profound for full-feature enterprise tracking, LLMsRefs for lean single-brand monitoring, Cloro for agencies on a budget, and build-your-own. What each is good at, what it costs, and how to choose without overpaying. - [How to Choose a GEO Agency: What to Actually Look For in 2026](https://www.winstondigitalmarketing.com/content/playbooks/how-to-choose-a-geo-agency.md): The buyer's checklist for the best GEO agency in 2026. Three filters that separate a real generative engine optimization practice from a rebranded SEO shop (does it measure citation share, does it publish its method, does it do real entity work), the guarantees that should scare you, and an honest close on where Winston lands. - [How to Get Cited by Google Gemini and AI Mode](https://www.winstondigitalmarketing.com/content/playbooks/how-to-rank-in-google-gemini.md): How to rank in Gemini and Google's AI Mode by becoming a verified entity Google already trusts. The three signals that move it (connected entity schema, Google-ecosystem presence, clean chunked answers), what Gemini weights differently from ChatGPT and Perplexity, and an honest read on how new and shifting this engine still is. - [How to Rank in Perplexity: The Citation Playbook for 2026](https://www.winstondigitalmarketing.com/content/playbooks/how-to-rank-in-perplexity.md): Why Perplexity cites sources instead of ranking pages, the three signals it weights (clean extractable answers, source authority it already trusts, freshness), how it differs from Gemini and ChatGPT, and the weekly cadence to grow your Perplexity citation share. - [How to Get Cited by ChatGPT in 2026](https://www.winstondigitalmarketing.com/content/playbooks/how-to-get-cited-by-chatgpt-in-2026.md): Eight signals that drive AI-engine citations. The 8-signal scorecard methodology. - [Schema Markup for AI Engines: The 2026 Minimum](https://www.winstondigitalmarketing.com/content/playbooks/schema-markup-for-ai-engines-2026.md): The minimum connected entity graph (Organization, Person, Article via stable @id) plus FAQPage/HowTo, and the four mistakes that void it. - [GEO Prompt Research](https://www.winstondigitalmarketing.com/content/playbooks/geo-prompt-research.md): How to build a 300-500 prompt AI visibility research set. Category mapping, seven sub-theme patterns, intent tagging, share-of-voice scoring. - [How to Build an AI Visibility Dashboard](https://www.winstondigitalmarketing.com/content/playbooks/how-to-build-an-ai-visibility-dashboard.md): The six-phase architecture behind a GEO AI-visibility dashboard. Prompt research, multi-engine scrape, Reddit/YouTube citation analysis, self-contained HTML deliverable. - [Cannabis Paid Media: The Workflow Meta Won't Admit Works](https://www.winstondigitalmarketing.com/content/playbooks/cannabis-paid-media-workflow.md): Five-bucket framework for getting cannabis ads approved on Meta, Google, and TikTok. - [The Complete GEO Audit Methodology](https://www.winstondigitalmarketing.com/content/playbooks/the-complete-geo-audit-methodology.md): Seven-step Generative Engine Optimization audit methodology with checklists, exact Claude Skill prompts, and the scoring rubric Winston runs on client sites. Built on HowTo schema. - [Custom GPTs vs Claude Skills](https://www.winstondigitalmarketing.com/content/playbooks/custom-gpts-vs-claude-skills.md): Claude Skills are Anthropic's equivalent of OpenAI Custom GPTs. When to use each, what each does better, where Claude Projects fit, a decision table, and a worked example. Updated for 2026. - [Agentic Content Pipeline: 10 Articles a Day Without Sounding Like Slop](https://www.winstondigitalmarketing.com/content/playbooks/agentic-content-pipeline-10-articles-a-day.md): The architecture, named Claude Skills, exact prompts, and 10-point QC rubric behind an agentic content pipeline that ships 10 articles a day without the slop. - [Why We Don't Do Discovery Calls Anymore](https://www.winstondigitalmarketing.com/content/playbooks/why-we-dont-do-discovery-calls.md): The 30-minute discovery call is a relic of pre-AI sales. How Winston replaced it with a 48-hour audit that ships a real artifact before the first call. - [How We Built This Site in 6 Hours](https://www.winstondigitalmarketing.com/content/playbooks/how-we-built-this-site-in-6-hours.md): The full Claude Code session log: prompts, named Skills, files touched, and time per phase, from empty directory to launched site. - [The Dutchie Iframe SEO Problem](https://www.winstondigitalmarketing.com/content/playbooks/dutchie-iframe-seo-problem.md): Why the default Dutchie embed makes a dispensary menu invisible to Google and AI engines, the 60-second diagnosis, and three fixes ranked by cost. - [Weedmaps vs Leafly (2026)](https://www.winstondigitalmarketing.com/content/playbooks/weedmaps-vs-leafly-2026.md): Marketplace-first vs content-first, where each platform wins by intent type, why listings are AI-citation surfaces, how to decide the budget split, and the NY-specific notes. - [Local SEO for Dentists in 2026: What Changed With AI Overviews](https://www.winstondigitalmarketing.com/content/playbooks/local-seo-for-dentists-2026-ai-overviews.md): The three-surface reality for dental search (map pack, AI Overview, blue links), what still works, the citable-content layer, and the 2026 priority checklist. - [How We Built a Brand-Voice Claude Skill That Ships 50 Product Descriptions in an Afternoon](https://www.winstondigitalmarketing.com/content/playbooks/brand-voice-claude-skill-product-descriptions.md): The four-file Skill architecture (voice corpus, voice spec, generation rules, compliance gate), the calibration loop, and the cannabis compliance example. - [Why We Publish Our Pricing (and Most Agencies Won't)](https://www.winstondigitalmarketing.com/content/playbooks/why-we-publish-our-pricing.md): The case for agency pricing transparency: Winston's actual numbers ($1,000 floor, $5,000 single-service cap, AI builds to $20,000), why agencies hide pricing, and what publishing it forces operationally. - [Citation Share: The Metric That Replaced Google Rankings](https://www.winstondigitalmarketing.com/content/playbooks/citation-share-replaces-rankings.md): What citation share is (percentage of AI-engine citations your domain wins for a fixed prompt set, per engine per week), why the cited-or-not binary fails, the four-step instrumentation, a worked example, and the weekly cadence. - [Marketing for Chiropractors: The 4 Channels That Actually Pay Back](https://www.winstondigitalmarketing.com/content/playbooks/marketing-for-chiropractors-four-channels.md): The four channels that carry a chiropractic practice (GBP + local SEO, retargeting and lookalikes instead of broad Facebook awareness, email reactivation and recall, structured provider and patient referrals), the insurance vs cash-pay channel mix, and the spend to cut. - [MCP Servers for Marketing Teams: The Practical Introduction](https://www.winstondigitalmarketing.com/content/playbooks/mcp-servers-for-marketing-teams.md): What an MCP server is in plain language (the live-data adapter between an AI assistant and one of your tools), three working use cases (HubSpot CRM, Google Ads, Search Console), what it costs to build, and the cross-system reasoning it unlocks. - [The Technical SEO Audit Checklist We Run in 90 Minutes With Claude Code](https://www.winstondigitalmarketing.com/content/playbooks/technical-seo-audit-90-minutes-claude.md): The seven categories we score (crawlability and indexation, architecture and internal linking, Core Web Vitals, schema validity, on-page fundamentals, rendering parity, the AI-engine layer), the Skills that automate each phase, the 15/45/30-minute breakdown, and how much you can DIY. - [Plastic Surgeon SEO: Why Before-and-After Photos Kill Your Rankings](https://www.winstondigitalmarketing.com/content/playbooks/plastic-surgeon-seo-before-after-photos.md): Why image-heavy aesthetic practice sites fail Core Web Vitals (LCP, CLS, INP) and YMYL trust at once, and three fixes (WebP/AVIF compression, per-procedure result pages, Physician/Person/FAQ schema) that lift rankings and conversion together. - [Pre-License Cannabis Marketing: What to Build Before You Open](https://www.winstondigitalmarketing.com/content/playbooks/pre-license-cannabis-marketing.md): Why the OCM approval wait is buildable time, what NY applicants can publish pre-license (brand, educational, and neighborhood content, GBP, entity schema) versus stage for launch, and the five-step build order so the SEO clock is already running on opening day. - [We Replaced the Discovery Call With a 48-Hour Audit. Here Is What Changed.](https://www.winstondigitalmarketing.com/content/playbooks/discovery-call-replaced-with-48-hour-audit.md): Why we retired the discovery call for a fixed-scope 48-hour audit, how the audit does the qualifying and shows the work before the contract, what changed (fewer conversations, higher close rate, reclaimed time), and how to steal the model. - [Five Third-Party Domains the AI Engines Trust Most for SEO Topics](https://www.winstondigitalmarketing.com/content/playbooks/trusted-domains-seo-citation-reciprocity.md): AI search citation reciprocity in practice. The five recurring high-trust source types (editorial publications, tool-company practitioner blogs, voted community platforms, primary platform docs, curated roundups), why being referenced on a trusted domain pulls your brand into the answer, the concrete move to earn each, and the weekly verify-and-measure cadence. - [Custom GPT vs Claude Skill: A Decision Tree (With Three Real Client Examples)](https://www.winstondigitalmarketing.com/content/playbooks/custom-gpt-vs-claude-skill-decision-tree.md): When the conversational front door of a custom GPT wins versus the repeatable, gated procedure of a Claude Skill, the four-question decision tree (output shape, who drives it, whether a gate must fire, volume), and three real client builds that landed on different answers. - [Veterinary Marketing: Why Most Vet Practices Are Invisible on Google](https://www.winstondigitalmarketing.com/content/playbooks/veterinary-marketing-google-visibility.md): Why most vet practices are invisible on Google (half-built Business Profile, slow review velocity, no service or neighborhood pages), why review volume carries this vertical, the local content layers to add, and the priority order to fix it. - [E-A-T Audits: How Winston Scores a Site Against Google's Rater Guidelines](https://www.winstondigitalmarketing.com/content/playbooks/eat-audit-google-rater-guidelines.md): How an E-A-T audit scores a site the way Google's 168-page Search Quality Rater Guidelines tell human raters to (Experience, Expertise, Authoritativeness, Trust, YMYL), the five-dimension rubric, the failures that show up most (ghost authors, stock About pages, unsourced YMYL claims), the score-to-fix-list remediation order, and why most agencies skip it. - [OCM Rule Changes 2026: What NY Cannabis Marketers Need to Know Now](https://www.winstondigitalmarketing.com/content/playbooks/ocm-rule-changes-2026.md): A marketer's working summary of the 2026 NY OCM advertising rule changes (audience-composition proof, health and therapeutic claims limits, disclosure and warning language, pre-menu and product accuracy), what each does to a live campaign, and the five-move compliance pass to run this quarter. - [Agentic Content Pipelines: What 'AI-Edited by Humans' Actually Means in Practice](https://www.winstondigitalmarketing.com/content/playbooks/agentic-content-pipelines-ai-edited-by-humans.md): What an agentic content pipeline really is (six staged agents with named handoffs and human gates), the four points where a person actually intervenes (brief, fact-check, voice exceptions, final read), and the three quality-control numbers (revision rate, fact-flag resolution, gate-catch rate) that keep it from drifting into slop. - [The 85/15 Client Model: How Winston Splits the Work and Why It Matters](https://www.winstondigitalmarketing.com/content/playbooks/85-15-client-model.md): The agency client work split Winston runs on every engagement (we do 85%, the client owns 15%: access, approvals, founder-only decisions), why the 15% shrinks as access deepens, the three-bucket breakdown of what stays client-owned, and the four moves to put the model to work. - [Financial Advisor Marketing: The Compliance Content Trap](https://www.winstondigitalmarketing.com/content/playbooks/financial-advisor-marketing-compliance-trap.md): Why most financial advisor content is so compliance-cleansed it ranks for nothing and converts no one, where the real line between FINRA-compliant and genuinely useful sits, the prohibited-vs-permitted breakdown, the situation-based content that actually generates leads, and how to make the compliance pass fast instead of optional. - [How to Win an AI Overview Citation for a Niche Commercial Query](https://www.winstondigitalmarketing.com/content/playbooks/win-ai-overview-citation-niche-commercial.md): The end-to-end walkthrough for earning an AI Overview citation on a low-volume commercial query: why niche beats head terms, how to pick the exact buying question, how to build the 100-150 word citable chunk (answer, qualifier, number, caveat), how to prove the entity with connected schema, and the weekly named-domain verification. - [Budtender SEO: How the Team Behind the Counter Affects Your Search Rankings](https://www.winstondigitalmarketing.com/content/playbooks/budtender-seo.md): The chain from budtender knowledge to review quality to review count to the Google Business Profile signals that decide dispensary rankings, why reviews are the load-bearing link in cannabis local search, the two moves that turn counter knowledge into specific reviews, and the content layer that captures what budtenders say all day. - [Building an Agent-Ready Website: A 4-Week Project Plan](https://www.winstondigitalmarketing.com/content/playbooks/agent-ready-website-4-week-plan.md): What an agent-ready website is (one an AI agent can read, parse, and act on), and the four-week build order to ship the three layers: week one rendering parity and connected schema, week two markdown twins and llms.txt, week three an MCP server with two or three operations, week four agent simulation and handoff. - [Local Landing Pages at Scale: 50 Neighborhood Pages in a Week With Claude Code](https://www.winstondigitalmarketing.com/content/playbooks/local-landing-pages-50-in-a-week.md): How to ship 50 local landing pages without tripping Google's doorway-page filter: the data-first model (one verified row of real local facts per location), the per-page template, the Claude Code generation pipeline, and the human QA gate that fixes the data instead of the prose. - [SEO for Franchises: Multi-Location and Local at Scale](https://www.winstondigitalmarketing.com/content/playbooks/seo-for-franchises.md): Franchise SEO as two disciplines at once, national brand authority plus local SEO for every location. Covers the franchisor-vs-franchisee ownership split, building one real page per location without duplicate content, a Google Business Profile per market, brand authority vs local relevance, and the AI-search layer where multi-location brands have a corroboration advantage. - [The Cannabis Email Marketing Playbook: Deliverability, Segmentation, and What to Send](https://www.winstondigitalmarketing.com/content/playbooks/cannabis-email-marketing-playbook.md): Why email is the owned channel cannabis brands underuse while paid keeps getting rejected, the deliverability rules that keep cannabis senders out of spam (domain authentication, opted-in lists, reputation warmup), the five segments worth building, and the five-part send rotation. - [Audiology Practice Marketing: Lessons From a Real ROI Turnaround](https://www.winstondigitalmarketing.com/content/playbooks/audiology-practice-marketing-roi-turnaround.md): A tactical breakdown of an audiology marketing turnaround, why vertical-specialist agencies underperform, the foundation-first SEO and intent-mapped paid moves that produced a return in four months against a six-month expectation, the channel breakdown, and the six-step checklist any single-location practice can copy. - [We Will Leave Before You Fire Us: The Agency Exit Clause Every Retainer Should Have](https://www.winstondigitalmarketing.com/content/playbooks/leave-before-you-fire-us.md): The standing agency exit clause Winston writes into every retainer (30-day mutual notice, no lock-in, clean handoff, and a promise to raise the it-is-not-working conversation first), why friction-based contracts are built backward, what the clause costs the agency versus what it buys the client, and the four pieces to write one into your own retainer. - [Anthropic Skills vs OpenAI Tool Use: When to Use Which for Marketing Automation](https://www.winstondigitalmarketing.com/content/playbooks/anthropic-skills-vs-openai-tool-use.md): The real difference between a packaged Skill procedure and an OpenAI function-calling loop, the four questions that decide which to build (fixed output shape, a gate that must fire, live data or system actions, who triggers it), where each wins on real marketing builds, and why the strongest workflows use a Skill that calls tools. - [The Dispensary Google Business Profile Playbook](https://www.winstondigitalmarketing.com/content/playbooks/dispensary-google-business-profile.md): The cannabis-specific Google Business Profile playbook: the category trap that buries most dispensaries (use Cannabis Store, not a decoy), the compliance lines that keep a listing from suspension, the review velocity and budtender signal that move map-pack rankings, and the field-by-field setup checklist. - [SEO for Medical Spas: Ranking for High-Value Aesthetic Treatments](https://www.winstondigitalmarketing.com/content/playbooks/seo-for-medical-spas.md): Why medical spa SEO is won at the treatment-page level instead of the homepage, the local-pack levers that book consults (GBP depth, review velocity, proximity), the citable treatment-page structure (price ranges, candidate criteria, downtime, comparisons) that earns AI citations, the MedicalBusiness entity graph, and the lighter before-and-after compliance line med spas can use. - [Local SEO for Law Firms: The Cases That Come From Search](https://www.winstondigitalmarketing.com/content/playbooks/local-seo-for-law-firms.md): How local SEO for law firms generates cases across the map pack, AI Overviews, and organic results, why practice-area pages are the unit that ranks and gets cited, Google Business Profile setup for a firm, the state-bar advertising line on reviews and testimonials, the LegalService entity graph, and the 2026 priority checklist. - [Internal linking for AI crawlers and GEO](https://www.winstondigitalmarketing.com/content/playbooks/internal-linking-for-ai-crawlers.md): How internal linking shapes what AI crawlers find and cite: crawl paths, orphan pages, descriptive anchors, hub-and-spoke structure, and the link graph as a GEO lever. - [What is llms.txt and does it actually matter for AI search?](https://www.winstondigitalmarketing.com/content/playbooks/llms-txt-guide.md): An honest guide to llms.txt: what the file is, what the spec proposes, why no major AI engine has confirmed it reads the file yet, how it differs from Markdown twins and sitemaps, and whether a marketing team should ship one. - [How to build a content hub that wins AI citations](https://www.winstondigitalmarketing.com/content/playbooks/geo-content-hubs.md): How to build a topic hub (pillar and cluster) that AI engines cite from: choosing the hub, structuring liftable cluster pages, wiring internal links, and converting topical depth into citation share. - [How to optimize YouTube for AI search citations](https://www.winstondigitalmarketing.com/content/playbooks/youtube-for-ai-search.md): Why AI answer engines cite YouTube and how to earn it: titles and chapters, clean transcripts, structured descriptions, and the on-video signals that make a video the source an engine pulls from. - [Keyword and prompt research for GEO](https://www.winstondigitalmarketing.com/content/playbooks/keyword-and-prompt-research-for-geo.md): How keyword research shifts from keywords to prompts for GEO: building a buyer-intent prompt set, query fan-out and prompt families, mapping prompts to pages, and measuring citation share. - [Reputation management in AI answers](https://www.winstondigitalmarketing.com/content/playbooks/reputation-management-in-ai-answers.md): How to manage brand reputation when the answer is an AI summary: what engines pull sentiment and claims from (Reddit, reviews, news, forums), how a bad narrative gets repeated by ChatGPT, Perplexity, and Google AI Mode, monitoring the answer surface, correcting the record with owned content, review velocity, and responding to a negative AI answer. - [SEO and GEO for nonprofits on a small budget](https://www.winstondigitalmarketing.com/content/playbooks/seo-and-geo-for-nonprofits.md): How a small nonprofit wins donor, volunteer, and issue search on a real budget. Program and impact pages as the citable unit, getting named in AI answers about a cause, Google Ad Grants working with organic, NonprofitType/Organization schema, E-E-A-T for a mission org, and a lean priority checklist. - [How to reverse-engineer a competitor's GEO](https://www.winstondigitalmarketing.com/content/playbooks/reverse-engineering-competitor-geo.md): A repeatable method for working out why a competitor gets cited by AI engines. Run the same buyer prompt set across ChatGPT, Perplexity, and Google AI Mode, log who wins each answer, follow the citations to the exact pages and sources the engines pull, read the winning pages' structure and entity footprint, then turn the citation gaps into a prioritized plan. - [SEO and GEO for SaaS documentation](https://www.winstondigitalmarketing.com/content/playbooks/saas-documentation-seo-geo.md): How to turn SaaS docs into a GEO asset, how AI engines and coding assistants cite docs, task-first structure with standalone code and prerequisites, TechArticle/HowTo/APIReference schema, versioning and canonical hygiene, keeping docs crawlable outside JavaScript, and measuring which docs pages get cited. - [How to write FAQs AI engines actually cite](https://www.winstondigitalmarketing.com/content/playbooks/writing-faqs-ai-engines-cite.md): How to write FAQs that get pulled into AI answers: sourcing real questions from People Also Ask, sales-call transcripts, and prompt research; writing each answer as a self-contained chunk that leads with the direct response; the FAQPage schema parity rule (visible text and JSON-LD must match word for word); where FAQs belong on a page; and the three mistakes that kill citation. - [AI Trust and the Affiliate Problem: Why ChatGPT Cites Listicles](https://www.winstondigitalmarketing.com/content/playbooks/ai-trust-and-the-affiliate-problem.md): Consumers trust AI recommendations, and that trust is premature. The pay-to-play listicle economy behind ChatGPT and AI Overviews, and what real brands should do. - [How to Avoid Google Business Profile Video Verification (2026)](https://www.winstondigitalmarketing.com/content/playbooks/avoid-google-business-profile-video-verification.md): Winston Digital's seven-step process for building trust signals before you claim a Google Business Profile. Lift the odds of phone, text, or email verification. - [Can You Post Weed on Social Media? Cannabis Rules 2026](https://www.winstondigitalmarketing.com/content/playbooks/cannabis-brand-social-media-rules.md): Can you post weed on TikTok? Instagram? Snapchat? Platform-by-platform rules for what cannabis brands can and cannot post on Instagram, Facebook, TikTok, X, YouTube, LinkedIn, and Snapchat. Updated for 2026. - [Content Marketing for Chiropractors: What Actually Works in 2026](https://www.winstondigitalmarketing.com/content/playbooks/content-marketing-for-chiropractors.md): Condition-cluster content for chiropractic practices. Video as the primary format, practitioner authorship for E-E-A-T, and how AI engines cite medical content. - [Google Business Profile for Dentists: 30+ Fields to Fill](https://www.winstondigitalmarketing.com/content/playbooks/dental-google-business-profile.md): The complete GBP depth guide for dental practices. 30+ fields most practices leave blank, the review flywheel, photo cadence, and how GBP feeds GEO citations. - [How Much Should Dental SEO Cost in 2026? Real Pricing Explained](https://www.winstondigitalmarketing.com/content/playbooks/dental-seo-pricing.md): Honest pricing guide for dental SEO in 2026. Real ranges by tier, what each tier actually includes, the ROI math, and the red flags worth walking away from. - [GEO Is Not SEO: The 2026 Playbook Most Marketers Get Wrong](https://www.winstondigitalmarketing.com/content/playbooks/geo-is-not-seo.md): Only 33% of results overlap between Google and generative AI. If GEO were just SEO, overlap would be 100%. The operator thesis on why generative search differs. - [How to Measure GEO in 2026 When There's No Click to Track](https://www.winstondigitalmarketing.com/content/playbooks/geo-measurement-has-to-evolve.md): GEO breaks last-click attribution. The measurement framework: prompt visibility as leading indicator, branded search as lagging evidence, and how to link them. - [PPC for Veterinarians: The Complete Google Ads Playbook (2026)](https://www.winstondigitalmarketing.com/content/playbooks/ppc-for-veterinarians.md): A modern PPC guide for veterinary practices. Local Service Ads, Google Ads structure, Meta Ads for pet owners, negatives, and AI-assisted creative generation. - [Short Takes on Search, AI, and SEO's Next Five Years](https://www.winstondigitalmarketing.com/content/playbooks/short-takes-on-search.md): Seven short opinion pieces. The Fertile Crescent theory of content, JavaScript-invisible sites, the career play nobody is naming, and more operator notes. - [Social Media for Chiropractors: Fill the Schedule (2026)](https://www.winstondigitalmarketing.com/content/playbooks/social-media-for-chiropractors.md): Platform-by-platform social strategy for chiropractic practices. Instagram and TikTok for patient acquisition, Meta Ads targeting, and video feeding the AI loop. - [Video Is the Most Undervalued GEO Lever in 2026](https://www.winstondigitalmarketing.com/content/playbooks/video-is-the-most-undervalued-geo-lever.md): YouTube is the #1 citation source for Google AI Overviews. Most agency GEO strategies underweight video. Here is how to build a video-integrated GEO playbook. - [Agentic Workforce vs Dev Shops: Why Marketing Teams Switch](https://www.winstondigitalmarketing.com/content/playbooks/why-agentic-workforce-beats-dev-shops.md): Four vendor models compete for your AI marketing budget. Three bolt AI onto legacy ops or ship capability without craft. The fourth already automated itself. - [How to get cited by Claude: the Anthropic retrieval playbook](https://www.winstondigitalmarketing.com/content/playbooks/how-to-get-cited-by-claude.md): How Anthropic's Claude retrieves and cites, through its web search tool, MCP servers, and connectors in Claude for Work rather than a search index of its own. Why clean server-rendered HTML and synced markdown twins reduce retrieval friction, how Claude weights source clarity and structure, being citable inside private Claude for Work and MCP contexts, and the honest note that there is no confirmed ranking algorithm. - [Comparison and alternatives pages for GEO](https://www.winstondigitalmarketing.com/content/playbooks/comparison-and-alternatives-pages-for-geo.md): Why "X vs Y" and "best alternatives to Z" pages are among the most-cited formats in AI answers. The bottom-of-funnel buyer intent behind comparison queries, how to build an honest comparison table engines can lift, why being fair about competitors wins the citation, avoiding thin or biased comparison spam, schema for comparison pages, and how to run a comparison-page program mapped to your category. - [Wikipedia, Wikidata, and the knowledge sources AI trusts](https://www.winstondigitalmarketing.com/content/playbooks/wikipedia-and-knowledge-sources-for-ai.md): How Wikipedia, Wikidata, and high-trust reference sources feed AI answers and knowledge panels; the notability bar and why most brands do not qualify; Wikidata items and structured claims; industry databases and association directories; the entity work that beats chasing a Wikipedia page; and the ethics line on undisclosed paid editing and conflicts of interest. - [Podcast SEO for AI citations: how to get your show cited](https://www.winstondigitalmarketing.com/content/playbooks/podcast-seo-for-ai-citations.md): Why the transcript is the ranking and citation surface for podcasts, publishing full show notes and transcripts on your own domain, PodcastEpisode schema, chapter markers, turning episodes into liftable article pages, guesting on other shows, and measuring podcast-driven citations. - [Zero-click search strategy for 2026](https://www.winstondigitalmarketing.com/content/playbooks/zero-click-search-strategy.md): Winning when AI Overviews and answer engines resolve the query with no visit. Why impressions and mentions beat sessions, being the cited source, the demand that still converts (branded, direct, assisted), measuring value beyond clicks, and the content moves that earn the mention. - [Local SEO for electricians: the emergency-and-project playbook](https://www.winstondigitalmarketing.com/content/playbooks/local-seo-for-electricians.md): Local SEO for electricians built for the trade's two intents: the 2am no-power or burning-smell emergency and the planned panel upgrade, EV charger, generator, or rewire project. The service-area Business Profile setup, why licensing and insurance are conversion signals, review velocity as the load-bearing map-pack signal, service pages as citable chunks with published cost ranges, town pages, the connected Electrician and FAQPage entity graph, and how to get named in the AI Overview for electrician-near-me and project-cost queries. - [Local SEO for pest control companies: the seasonal-and-emergency playbook](https://www.winstondigitalmarketing.com/content/playbooks/local-seo-for-pest-control.md): Local SEO for pest control companies built around two demand clocks: the panic search when a homeowner finds bed bugs or a wasp nest, and the seasonal spikes for ants, mosquitoes, ticks, rodents, and termites. The service-area Business Profile setup, why review velocity is the load-bearing map-pack signal, the three page layers that win (one page per pest with published cost and safety answers, a recurring-plan page, and one real page per city), the licensing and eco-friendly trust layer, the connected PestControlService and FAQPage entity graph, and how to get named in the AI Overview. - [Local SEO for physical therapy clinics](https://www.winstondigitalmarketing.com/content/playbooks/local-seo-for-physical-therapy-clinics.md): Condition and treatment pages as the citable unit for rehab clinics (back pain, sports injury, post-surgical rehab, vestibular, pelvic health), the direct-access vs referred-patient split, GBP depth, review velocity, practitioner E-E-A-T for YMYL health content, connected PhysicalTherapy schema, and getting cited in AI answers about conditions. - [Local SEO for auto repair shops: the near-me trust playbook](https://www.winstondigitalmarketing.com/content/playbooks/local-seo-for-auto-repair-shops.md): Local SEO for independent auto repair shops built backward from the moment a driver searches mechanic-near-me or brakes-near-me with a warning light on. The full-depth storefront Google Business Profile setup, why review velocity clears the auto-repair trust barrier, the page layers that win (service pages with published cost ranges, make/model pages, service-area pages), visible ASE and warranty signals, the connected AutoRepair and FAQPage entity graph, and how to get cited in the AI answer to beat the dealership and the chains. - [Local SEO for landscapers and lawn care companies](https://www.winstondigitalmarketing.com/content/playbooks/local-seo-for-landscapers.md): How landscaping and lawn care companies win local search across a seasonal calendar of spring cleanup, mowing contracts, fall leaf removal, and snow removal. The service-area Google Business Profile with seasonal hours, review velocity that survives the off-season, the split between recurring-contract and one-time design/build intent, licensing and insurance plus before-and-after proof, service and town pages as citable chunks, the connected LocalBusiness and FAQPage entity graph, and how to get named in the AI answer for lawn-care-near-me and seasonal queries. - [Local SEO for dermatologists: the medical and cosmetic playbook](https://www.winstondigitalmarketing.com/content/playbooks/local-seo-for-dermatologists.md): Local SEO for a dermatology practice built around the split between insurance-billed medical dermatology (acne, eczema, psoriasis, skin cancer screening) and cash-pay cosmetic dermatology (Botox, fillers, laser, microneedling). Condition and treatment pages as the citable unit, insurance vs cash-pay intent kept on separate pages, a full-depth Google Business Profile, HIPAA-safe review responses, physician E-E-A-T for the YMYL bar, the connected MedicalBusiness and Dermatology entity graph, and how to get named in AI answers about skin conditions and cosmetic procedures. - [AI SEO: the complete 2026 guide](https://www.winstondigitalmarketing.com/content/playbooks/ai-seo-guide-2026.md): Pillar guide to AI SEO in 2026: how it overlaps with and differs from classic SEO and GEO, the shift to answer engines, the core workstreams (technical foundations, entity and schema, liftable content, citations across ChatGPT/Perplexity/Gemini/Claude, measurement by citation share), an honest what-changed section, and a 2026 action plan that links out to every deep-dive playbook. - [GEO for local businesses: how to get cited in AI answers for your service area](https://www.winstondigitalmarketing.com/content/playbooks/geo-for-local-businesses.md): How generative engine optimization applies to local businesses. How AI handles near-me intent, why Google Business Profile and reviews feed AI Overviews and AI Mode, local entity and LocalBusiness schema, getting cited for a service area, the role of Reddit and local directories, and a local GEO checklist. - [How to optimize for ChatGPT Shopping](https://www.winstondigitalmarketing.com/content/playbooks/chatgpt-shopping-optimization.md): How ecommerce brands get products surfaced in ChatGPT Shopping and AI product recommendations. How AI shopping results are assembled (product feeds, structured data, third-party reviews and roundups, retailer signals), Product and Offer schema and merchant feeds, why reviews and comparison content matter, being the cited source in best-X-for-Y answers, and a practical checklist. Honest on observed behavior with no confirmed ranking algorithm. - [Can you post weed on Instagram?](https://www.winstondigitalmarketing.com/content/playbooks/can-you-post-weed-on-instagram.md): Yes, licensed brands can show product but not sell. Rules for personal, business, and dispensary accounts, what gets removed or shadowbanned, and the link-in-bio and age-gating workarounds. - [Can you post weed on TikTok?](https://www.winstondigitalmarketing.com/content/playbooks/can-you-post-weed-on-tiktok.md): Why showing cannabis breaks TikTok's rules, what personal, brand, and dispensary accounts can do, algospeak, the Live and shadowban traps, and how TikTok search still fits a compliant cannabis strategy. - [Does Claude have a Custom GPT equivalent?](https://www.winstondigitalmarketing.com/content/playbooks/claude-custom-gpt-equivalent.md): Claude has no feature named Custom GPT, but Claude Projects (persistent instructions and knowledge) and Claude Skills (packaged, reusable capabilities loaded on demand) serve the same two jobs. What maps to what, how to set up a Project and a Skill, when to use which, and the limits versus Custom GPTs (no public GPT-store-style marketplace). - [The ChatGPT equivalent of Claude Skills](https://www.winstondigitalmarketing.com/content/playbooks/chatgpt-equivalent-of-claude-skills.md): The closest ChatGPT equivalent of a Claude Skill is a Custom GPT (analogue, not a port); Skills are not portable across vendors. Where they map and diverge, what transfers, and how a two-vendor team should decide. - [Google Business Profile verification in 2026: every method](https://www.winstondigitalmarketing.com/content/playbooks/google-business-profile-verification-methods-2026.md): Every GBP verification method (video, postcard, phone, email, instant, bulk), how Google picks one, whether video is required, and how to verify without a postcard. - [GEO audit vs SEO audit: what is the difference?](https://www.winstondigitalmarketing.com/content/playbooks/geo-audit-vs-seo-audit.md): What a classic SEO audit checks (crawlability, on-page, links, Core Web Vitals, rankings) versus what a GEO audit adds (citation readiness across ChatGPT/Perplexity/Gemini/AI Overviews, entity graph, liftable passages, citation-share baseline), where they overlap and diverge, a side-by-side table, and when you need one or both. - [What Is Generative Engine Optimization (GEO)? The 2026 Guide to GEO and AEO](https://www.winstondigitalmarketing.com/content/playbooks/answer-engine-optimization.md): The pillar guide to Generative Engine Optimization (GEO), also called Answer Engine Optimization (AEO): getting cited inside AI answers (ChatGPT, Perplexity, Gemini, Google AI Overviews, voice), why GEO and AEO are the same discipline under two names, how it differs from SEO (citation vs click), a SEO/AEO/GEO comparison table, the five moves that earn the citation, and a GEO playbook library linking down to the per-engine, on-page, off-site, and measurement deep dives. - [How to Rank in Google AI Overviews](https://www.winstondigitalmarketing.com/content/playbooks/how-to-rank-in-google-ai-overviews.md): How Google selects AI Overview sources and the four moves that earn a citation: strong organic rankings, answer-first liftable passages, a clean entity graph, and third-party corroboration. Covers the consideration set, how AIO differs from AI Mode, measuring appearances, and common mistakes. - [Generative Engine Optimization for Law Firms](https://www.winstondigitalmarketing.com/content/playbooks/geo-for-law-firms.md): How law firms get named when prospective clients ask ChatGPT, Google AI Overviews, Perplexity, or Gemini for the best attorney. Covers attorney and firm schema, answer-first practice-area pages, third-party corroboration, attorney-advertising compliance, and citation-share measurement. - [LLM Optimization (LLMO)](https://www.winstondigitalmarketing.com/content/playbooks/llm-optimization.md): What LLM optimization means and how it works through two levers, training-time familiarity and retrieval-time citation. Covers LLMO vs GEO, AEO, and SEO, the tactics that earn citations, and how to measure citation share across ChatGPT, Perplexity, and Gemini. - [Best AI SEO Tools in 2026](https://www.winstondigitalmarketing.com/content/playbooks/best-ai-seo-tools.md): A category-by-category guide to AI SEO tools, split into tools that do classic SEO faster and tools that get you cited inside AI search. Names the real, well-known tools in each category and explains when you actually need them. - [Best AI Marketing Tools in 2026: The Category-by-Category Guide](https://www.winstondigitalmarketing.com/content/playbooks/ai-marketing-tools.md): The umbrella guide to AI marketing tools, organized by job across every channel: content and copywriting, SEO and GEO, social, email and lifecycle, paid media, analytics, and the agentic and workflow tools that chain steps together. Names the real tools in each category, links down to the dedicated SEO/GEO/AI-visibility tool guides, and shows how to build a stack without the sprawl. - [What Is AI Marketing? The 2026 Guide to Strategy, Automation, and Tools](https://www.winstondigitalmarketing.com/content/playbooks/what-is-ai-marketing.md): The top-of-funnel pillar defining AI marketing as a layer across every channel rather than a separate one. Covers what it is, how to build an AI marketing strategy, what to automate versus keep human, where generative AI fits, the lean tool stack, and how to start without shipping slop. Links down to the AI marketing tools guide and the AI marketing agency service. - [Generative Engine Optimization Tools: The 2026 GEO Toolkit](https://www.winstondigitalmarketing.com/content/playbooks/generative-engine-optimization-tools.md): The GEO-specific slice of the tool stack, organized by category: AI visibility and citation tracking (the one category classic SEO tools lack), prompt and query research, content optimization for AI answers, entity and schema, and off-site and digital PR. What each does, when you need it, and how to build a GEO tool stack. Complements the broader AI SEO tools and citation-tracking guides. - [How Much Does SEO Cost in 2026?](https://www.winstondigitalmarketing.com/content/playbooks/how-much-does-seo-cost.md): A transparent SEO pricing guide covering the three pricing models (retainer, project, hourly) and what actually drives the number. Includes Winston's real published prices and what AI SEO and GEO cost, with no sales call required. - [Financial Advisor SEO: The 2026 Guide to SEO for Advisors](https://www.winstondigitalmarketing.com/content/playbooks/financial-advisor-seo.md): How an advisory firm wins local and AI search inside SEC and FINRA rules. Covers Google Business Profile, compliant reviews under the SEC Marketing Rule, service and credential pages, FinancialService schema, educational content, and GEO. High-value professional-services spoke. - [Insurance Agent SEO: The 2026 Guide to SEO for Insurance Agents](https://www.winstondigitalmarketing.com/content/playbooks/insurance-agent-seo.md): How an independent agency wins local and AI search against the national carriers and comparison sites. Covers Google Business Profile, reviews, line-of-business and location pages, InsuranceAgency schema, answer-first coverage content, and GEO. A high-value, low-competition vertical spoke. - [Plastic Surgeon SEO: The 2026 Guide to SEO for Plastic Surgeons](https://www.winstondigitalmarketing.com/content/playbooks/plastic-surgeon-seo.md): How a plastic surgery practice wins local and AI search. Covers Google Business Profile, reviews and reputation, before-and-after galleries, procedure and location pages, medical schema, answer-first content, and GEO. The SEO spoke under the healthcare SEO hub for a high-value aesthetic vertical. - [Audiology SEO: The 2026 Guide to SEO for Audiologists](https://www.winstondigitalmarketing.com/content/playbooks/audiology-seo.md): How a hearing clinic wins local search and AI recommendations. Covers Google Business Profile, reviews, citations, service and location pages, audiology schema, answer-first content, and the GEO layer. The SEO spoke under the healthcare SEO hub, for a high-value niche vertical. - [Dental SEO: The 2026 Guide to SEO for Dentists](https://www.winstondigitalmarketing.com/content/playbooks/dental-seo.md): How a dental practice wins local search and AI recommendations. Covers Google Business Profile, reviews, citations, service and location pages, dental schema, answer-first content, and the GEO layer, positioned as the SEO-focused spoke to the broader dental marketing and pricing playbooks. - [Home Services SEO: The 2026 Guide for Contractors](https://www.winstondigitalmarketing.com/content/playbooks/home-services-seo.md): The umbrella playbook for the trades, covering the shared local and AI-search foundation every contractor needs: Google Business Profile, Local Services Ads and the Google Guaranteed badge, reviews, service-area pages, citations, schema, and seasonal/emergency intent. Links down to the trade-specific deep dives for roofers, HVAC contractors, and plumbers. - [Healthcare SEO: The 2026 Guide for Medical Practices](https://www.winstondigitalmarketing.com/content/playbooks/healthcare-seo.md): The umbrella hub for medical, dental, and aesthetic practice SEO in 2026, covering the Google Business Profile, HIPAA-aware reviews, E-E-A-T and YMYL trust, treatment pages, medical schema, and AI visibility. Links down to the specialty playbooks for dentists, medical spas, plastic surgeons, chiropractors, vets, and audiologists. - [Professional Services SEO: The 2026 Guide for Firms](https://www.winstondigitalmarketing.com/content/playbooks/professional-services-seo.md): The umbrella hub for professional services SEO in 2026, the firms that sell expertise: law, accounting, financial advisory, insurance, B2B, SaaS, manufacturing, and real estate. Covers author authority and credentials, answer-first service pages, proof and case studies, the local-or-national footprint decision, compliance for regulated verticals, schema, and GEO. Links down to the vertical deep dives. - [Law Firm SEO: The 2026 Guide for Attorneys](https://www.winstondigitalmarketing.com/content/playbooks/law-firm-seo.md): The pillar guide to attorney SEO, covering the Google Business Profile, reviews, practice-area and location pages, legal directories, E-E-A-T for a your-money-or-your-life topic, and getting named in AI answers. Written for the general head terms (law firm SEO, attorney SEO, SEO for lawyers) inside attorney advertising rules. - [Ecommerce SEO: The 2026 Guide for Online Stores](https://www.winstondigitalmarketing.com/content/playbooks/ecommerce-seo.md): The pillar guide to ecommerce SEO, covering category and product pages, technical SEO at scale, content, reviews, and the AI/GEO layer. Explains why category and collection pages, not the homepage, drive the revenue and why the technical crawl setup is where most wins hide. - [B2B SEO: The 2026 Guide for B2B and SaaS Companies](https://www.winstondigitalmarketing.com/content/playbooks/b2b-seo.md): The pillar guide to B2B and SaaS SEO, covering bottom-of-funnel comparison, alternatives, integration, and use-case pages, capability content, topical authority, the AI vendor-shortlist layer, and measuring on pipeline rather than traffic. Links down to the SaaS, manufacturer, and documentation spokes. - [Chiropractic SEO: The 2026 Guide to SEO for Chiropractors](https://www.winstondigitalmarketing.com/content/playbooks/chiropractic-seo.md): How a chiropractic practice wins local search and AI recommendations. Google Business Profile, reviews, citations, service pages for adjustments and conditions, Chiropractor schema, and getting named in AI answers, positioned as the SEO spoke under the healthcare SEO hub. - [Google Business Profile Optimization: The 2026 Guide](https://www.winstondigitalmarketing.com/content/playbooks/google-business-profile-optimization.md): The pillar guide to optimizing a Google Business Profile, the single biggest lever in local SEO. Covers the ranking model, categories, reviews and review velocity, photos, posts, Q&A, NAP consistency, verification, common mistakes, and the GEO layer that gets a business named in AI local answers. - [Local SEO: The Complete 2026 Guide](https://www.winstondigitalmarketing.com/content/playbooks/local-seo.md): The umbrella pillar for local SEO: the proximity/relevance/prominence ranking model, Google Business Profile, reviews, citations, on-page, and local links, plus service-area vs storefront setup, the AI local-answer layer, measurement, and when to hire a local SEO agency. - [Small Business SEO: The 2026 Guide](https://www.winstondigitalmarketing.com/content/playbooks/small-business-seo.md): How a small business gets found in search and AI answers without enterprise resources, focused on priorities rather than a to-do list. Covers what to do first when time and budget are tight, the local foundation, the pages that matter, and the do-it-yourself versus hire-an-agency decision. - [Can you post weed on Snapchat?](https://www.winstondigitalmarketing.com/content/playbooks/can-you-post-weed-on-snapchat.md): Personal Snaps have latitude; brand and dispensary accounts face a strict drug-promotion policy, a total cannabis ad ban, and a young audience. Rules for personal/business/dispensary accounts, Spotlight risk, the removal ladder, and where Snapchat fits. - [ChatGPT Projects vs Custom GPTs: which to use](https://www.winstondigitalmarketing.com/content/playbooks/chatgpt-projects-vs-custom-gpts.md): Both are ChatGPT features solving different jobs: a Custom GPT is a shareable, reusable assistant configuration; a Project is a private workspace that groups chats with shared files and instructions. Core differences, a side-by-side table, and when to use which. - [Can you advertise cannabis on Facebook?](https://www.winstondigitalmarketing.com/content/playbooks/can-you-advertise-cannabis-on-facebook.md): Paid cannabis ads on Facebook/Meta are prohibited (with nuance on CBD/hemp); organic Page posting has more latitude but drug-promotion and commerce rules apply. Meta's ad policy, why ads get rejected and accounts disabled, what organic Pages and dispensary Pages can do, and the compliant paid alternatives. - [Digital PR for GEO: earning the off-site citations AI engines trust](https://www.winstondigitalmarketing.com/content/playbooks/digital-pr-for-geo.md): Why AI engines verify claims against sources they already trust, how to find the domains they cite in your niche, the off-site surfaces that matter (industry press, Reddit, Wikipedia/Wikidata, directories, podcasts, reactive PR), legitimate outreach, what not to do, and how to measure citation share. - [Dispensary Marketing Plan](https://www.winstondigitalmarketing.com/content/playbooks/dispensary-marketing-plan.md): The dispensary marketing plan Winston actually runs: compliance guardrails, channel mix and budget, menu SEO, the Dutchie JS-invisibility fix, and Weedmaps and Leafly done right for 2026. - [Cannabis Dispensary SEO 2026](https://www.winstondigitalmarketing.com/content/playbooks/cannabis-dispensary-seo-2026.md): The modern cannabis dispensary SEO playbook: local SEO, delivery-area work, terpene-driven content, menu schema, and how to layer GEO on for AI visibility. - [Dental Practice Marketing](https://www.winstondigitalmarketing.com/content/playbooks/dental-practice-marketing.md): The full marketing playbook for dental practices: channel hierarchy, content, referrals, partners, events, and how AI search is rewriting every channel. - [Digital Marketing for Chiropractors](https://www.winstondigitalmarketing.com/content/playbooks/digital-marketing-for-chiropractors.md): A practitioner guide to chiropractic digital marketing: local SEO, GBP depth, Meta Ads targeting, condition-specific content, and the AI-search overlay. - [Digital Marketing for Plastic Surgeons](https://www.winstondigitalmarketing.com/content/playbooks/digital-marketing-for-plastic-surgeons.md): A practitioner-grade digital marketing guide for plastic surgery practices: local SEO, before-and-after content under Meta rules, reviews as moat, and AI search. - [Digital Marketing for Financial Advisors](https://www.winstondigitalmarketing.com/content/playbooks/digital-marketing-for-financial-advisors.md): A compliance-first digital marketing guide for financial advisors: life-event SEO, LinkedIn depth, thought leadership, AI search, and compliant content workflows. - [TikTok SEO: The Social Search Playbook](https://www.winstondigitalmarketing.com/content/playbooks/tiktok-seo-the-social-search-playbook.md): TikTok is a primary search tool for Gen Z, which makes TikTok SEO table stakes for brands targeting younger audiences. The full optimization playbook. ## Case studies - [Listen Hear Diagnostics](https://www.winstondigitalmarketing.com/content/our-work/listen-hear-diagnostics.md): Audiology practice. SEO + paid media. ROI in 4 months (client expected 6). - [Inside Music Schools](https://www.winstondigitalmarketing.com/our-work/inside-music-schools/) - [Saraval Industries](https://www.winstondigitalmarketing.com/our-work/saraval-industries/) - [Moynahan Law Firm](https://www.winstondigitalmarketing.com/our-work/moynahan-law-firm/) - [Symphony Messaging](https://www.winstondigitalmarketing.com/our-work/symphony-messaging/) - [Sea the City](https://www.winstondigitalmarketing.com/our-work/sea-the-city/) - [Kids Sunscreen Brand SEO](https://www.winstondigitalmarketing.com/our-work/kids-sunscreen-brand-seo/) - [NYC Music Studio SEO](https://www.winstondigitalmarketing.com/our-work/nyc-music-studio-seo/) - [Trascent B2B SEO](https://www.winstondigitalmarketing.com/our-work/trascent-b2b-seo/) - [Sync Show](https://www.winstondigitalmarketing.com/our-work/sync-show/) - [Regional Furniture Supplier SEO](https://www.winstondigitalmarketing.com/our-work/regional-furniture-supplier-seo/) - [New York Harbor Tours](https://www.winstondigitalmarketing.com/our-work/new-york-harbor-tours/) ## Agent-callable surfaces - [MCP discovery catalog](https://www.winstondigitalmarketing.com/.well-known/mcp.json): JSON catalog of tools, resources, prompts. - [MCP HTTP endpoint](https://www.winstondigitalmarketing.com/api/mcp): JSON-RPC 2.0 over HTTP. Methods: initialize, tools/list, tools/call, resources/list, resources/read, prompts/list, prompts/get. - [MCP runbook](https://www.winstondigitalmarketing.com/docs/mcp-endpoint.md): Curl examples for every method. ## Reference - [About John Morabito (founder)](https://www.winstondigitalmarketing.com/content/about.md) - [Contact and booking](https://www.winstondigitalmarketing.com/content/contact.md) - [SEO Agency in New York](https://www.winstondigitalmarketing.com/content/seo-agency-new-york.md): Technical SEO, local SEO across the five boroughs, content, and AI Overviews for NYC small and growth-stage businesses. Free 48-hour audit. - [AI SEO Agency](https://www.winstondigitalmarketing.com/content/ai-seo-agency.md): An AI SEO agency pairing classic SEO with generative engine optimization to rank you in Google and get you cited in ChatGPT, Perplexity, and Gemini. National scope, New York home base, AI-native execution, free 48-hour audit. - [AI Marketing Agency](https://www.winstondigitalmarketing.com/content/ai-marketing-agency.md): Winston's flagship full-stack AI marketing agency page. Covers the complete stack run on AI, SEO, GEO, paid media, content, social, and AI consulting, executed with Claude and agentic workflows. National scope, New York home base, free 48-hour audit. - [Winston Digital Marketing](https://www.winstondigitalmarketing.com/content/index.md): Affordable AI-powered marketing for NYC small business. SEO, GEO, paid, content, social, AI strategy. Fast delivery. No big-agency price tag. - [AI Digital Marketing Agency in New York](https://www.winstondigitalmarketing.com/content/ai-digital-marketing-agency-new-york.md): Winston is an AI-native digital marketing agency in New York. SEO, GEO, paid media, and content run on real agents, Custom GPTs, and Claude Skills. We publish the methods and run them on our own site. Free 48-hour audit. - [What We Do](https://www.winstondigitalmarketing.com/content/what-we-do.md): Seven services, one operating model. Affordable SEO, GEO, paid media, content, social, cannabis, and AI consulting for NYC small business. All run on Claude. - [Why We Serve Markdown to AI Bots](https://www.winstondigitalmarketing.com/content/why-markdown.md): Winston Digital ships edge middleware that detects AI user agents and serves them clean Markdown versions of every page. Honest answer to the llms.txt question. - [AI Automation Agency](https://www.winstondigitalmarketing.com/content/ai-automation-agency.md): An AI automation agency that ships working systems: AI agents, Custom GPTs, Claude Skills, MCP integrations, and agentic workflows. How it differs from a dev shop, what to automate, and how to choose one. Published pricing, free audit. - [Local SEO Services](https://www.winstondigitalmarketing.com/content/local-seo-services.md): Local SEO services for businesses anywhere in the US: Google Business Profile, reviews, citations, local landing pages, schema, and getting named in AI answers. What they include, what to look for, and what they cost. Published pricing from $1,800/mo. Free 48-hour audit. - [GEO Agency](https://www.winstondigitalmarketing.com/content/geo-agency.md): What a generative engine optimization agency does, how it differs from an SEO agency, and how to choose one. Winston gets brands cited in ChatGPT, Perplexity, Gemini, and AI Overviews. Published pricing from $1,800/mo. Free 48-hour audit. - [Best SEO for Small Business: How to Choose](https://www.winstondigitalmarketing.com/content/best-seo-for-small-business.md): A buyer's guide to choosing the best SEO company for a small business: the criteria, the four provider models compared, the questions to ask, and the red flags. Published pricing, free 48-hour audit. - [Affordable SEO for Small Business](https://www.winstondigitalmarketing.com/content/affordable-seo-for-small-business.md): Real technical, on-page, local, content, and AI-answer SEO for US small businesses, run AI-native. Productized from $1,800/mo. Free 48-hour audit. - [Affordable SEO Company in NYC](https://www.winstondigitalmarketing.com/content/affordable-seo-nyc.md): Affordable SEO packages for New York City small and growth-stage businesses across all five boroughs. Local SEO, map pack, technical, content, and AI Overviews, priced in the open from $1,800/mo. Free 48-hour audit. - [Affordable SEO in Brooklyn](https://www.winstondigitalmarketing.com/content/affordable-seo-brooklyn.md): Affordable local SEO, map pack, technical, content, and AI Overviews for Brooklyn small and growth-stage businesses across Williamsburg, DUMBO, Park Slope, Bushwick, and beyond. Free 48-hour audit. - [Affordable SEO in Manhattan](https://www.winstondigitalmarketing.com/content/affordable-seo-manhattan.md): Affordable technical, local, and AI-answer SEO for Manhattan small and growth-stage businesses, neighborhood by neighborhood across FiDi, Tribeca, SoHo, Midtown, and Harlem. Free 48-hour audit. - [Affordable SEO in Queens](https://www.winstondigitalmarketing.com/content/affordable-seo-queens.md): Local SEO across Astoria, LIC, Flushing, Jackson Heights, and Bayside, plus map pack and AI answers for Queens small businesses. Free 48-hour audit. - [Affordable SEO in the Bronx](https://www.winstondigitalmarketing.com/content/affordable-seo-bronx.md): Affordable local SEO, map pack, technical, content, and AI Overviews for Bronx small and growth-stage businesses across Riverdale, Fordham, Mott Haven, Pelham Bay, and beyond. An underrated, less-saturated market. Free 48-hour audit. - [Affordable SEO on Staten Island](https://www.winstondigitalmarketing.com/content/affordable-seo-staten-island.md): Affordable local, technical, and AI-answer SEO for Staten Island small and growth-stage businesses in a car-dependent, near-me market across St. George, New Dorp, Great Kills, Tottenville, and beyond. Free 48-hour audit. - [Local SEO by Industry](https://www.winstondigitalmarketing.com/content/industries.md): Winston's local SEO and GEO playbooks grouped by industry: home services, health and medical, legal, financial, B2B, SaaS, and cannabis. Free 48-hour audit. - [Winston GEO Tracker (AI visibility tracking, $0.75 per prompt per month)](https://www.winstondigitalmarketing.com/content/geo-tracker.md): Winston's own GEO tracking product. Daily capture across ChatGPT, Gemini, Google AI Overviews, Google AI Mode, and Perplexity. Share of voice, competitor leaderboards, cited domains and pages, sentiment, content gaps, query fan-out, Reddit and social radar. Priced per tracked prompt per month, no seats or minimums. Run it yourself or managed by Winston. - [Free SEO Audit Tool (AI-powered SEO and GEO)](https://www.winstondigitalmarketing.com/content/audit.md): The free AI-powered SEO audit tool. Drop in a URL and Winston's agentic audit runs live against the site, scores it on the eight signals AI engines use to decide who to cite, and emails a full report. No call required. - [Whitepapers on AI Search and Modern Marketing](https://www.winstondigitalmarketing.com/content/whitepapers.md): Long-form, data-backed research on search, AI, and modern marketing. Free to read, every claim cited, no gating. Featured: The New Rules of Search, on why GEO demands a different playbook. - [The Winston Note (weekly newsletter)](https://www.winstondigitalmarketing.com/content/newsletter.md): A weekly note from John Morabito. One tactic to run this week, one receipt from real work, and one experiment. No roundups, no fluff. - [Sitemap](https://www.winstondigitalmarketing.com/sitemap.xml) ## Optional - [Free 48-hour audit](https://www.winstondigitalmarketing.com/contact/#audit): SEO + GEO audit delivered as a 20-page PDF. - [Book 30 min with John](https://www.winstondigitalmarketing.com/contact/#book-a-call): Founder runs discovery directly.