One tactic. One receipt. One experiment. Weekly.
A short note from John every week. One tactic you can run before Friday, one receipt from real client or internal work (with the numbers we can show), and one experiment we're running that might fail. No link roundups, no "5 trends shaping" anything, no 1,200-word throat clearing.
Get the note.
The tactic is something you can execute the day you read it: publish the cost range your competitors hide, restructure a page so an AI engine can lift the answer whole, seed your Google Business Profile Q&A before a stranger does.
The receipt is real: a Search Console screenshot, a citation that appeared, a thing that moved and the change that moved it. When something flops, that is the receipt instead. You learn more from our misses than our wins.
The experiment is whatever we are testing on ourselves right now: autonomous publishing loops, MCP endpoints for agents, serving markdown twins to AI crawlers. We run it on our own site first so you do not have to.
Written by John Morabito. Sent weekly. Unsubscribe takes one click and zero guilt trips.