# PPC for veterinarians

<span class="byline">by John Morabito · April 19, 2026 · 10 min read</span>

**TL;DR**
- Local Service Ads (LSA) is the most under-used channel for vets. Start there.
- Google Ads structured by service beats one generic campaign.
- Meta Ads work for pet owners with video creative.
- Negative keyword discipline saves 15-30% of budget on day one.
- AI-enabled creative variants and weekly re-clustering compress 10 hours/week into 45 minutes.

## Economics

LTV per pet: $2K-$10K+. CAC at $75-$200 returns 10-20x. Typical spend: $2,500-$8,000/mo single location.

## LSA as starting point

Pay per lead, not click. Above paid search. Google Guaranteed badge. Dispute unqualified leads for credit. Most vets skip this entirely.

## Google Ads structure

Separate campaigns:
- Emergency ($15-$40 CPC, 20-35% CVR)
- New client / wellness ($4-$12, 8-15%)
- Dental ($6-$15, 6-12%)
- Surgery/specialty ($8-$25, 3-8%)
- Brand ($1-$3, 30-50%)

## Meta Ads

Video creative only. Clinic tour, vet on camera, testimonial, educational. 15-30 seconds. Awareness outperforms direct-response.

## Negative keywords

Day-one list: free, DIY, volunteer, shelter, adopt, rescue, home remedy, youtube, tiktok, student, wiki, competitor brand terms. Refresh monthly from search terms.

## Weekly cadence

Mon: search terms + LSA. Tue: creative rotation. Wed: landing page CVR. Thu: bid adjustments. Fri: report.

## AI-enabled

Claude scans search terms weekly, proposes negatives via intent clustering, generates 10+ creative variants. 45 minutes of review replaces 10 hours of manual work.