# Pricing, in public. **Author:** John Morabito, Founder, Winston Digital Marketing **URL:** https://www.winstondigitalmarketing.com/pricing/ Three productized engagements with the numbers attached. No quote form, no proposal, no call required before you know what something costs. Read the scope, do the math, and decide on your own time. ## Why we put the numbers on the page A price you cannot see is a price somebody sets after they have sized you up. Two companies buying the same scope should not get different invoices because one of them mentioned a funding round on a call. Publishing the number takes that option away from us, on purpose. It also forces us to do the harder work first. You cannot post a price for something you have not defined, so every offer below had to be pinned down: what is in it, what is not, what you get at the end. Most agencies say every engagement is custom. Usually that means the scope has never been written down. And it saves us both a meeting. If the number is wrong for you, you close the tab and nobody loses an hour. If it is right, the first conversation is about the work instead of about budget. The longer argument is in [why we publish our pricing](https://www.winstondigitalmarketing.com/playbooks/why-we-publish-our-pricing/). ## Three productized engagements Each one is a fixed scope with a defined end. Ongoing retainers live on the individual [service pages](https://www.winstondigitalmarketing.com/what-we-do/). ### GEO Fix Sprint, from $2,500 One-time, GEO. A one-time engagement for a business that wants to be recommended by AI assistants and is not ready to sign a retainer. We run the 8-signal audit on your site, implement the fixes ourselves rather than handing you a list, and send a report at the end showing what moved. The fixes cover schema, entity clarity, citable chunk structure, freshness signals, and author credentials. You keep everything we build, and you can stop there. ### Custom Skills Build, from $3,500 Fixed price, build. A fixed-price build of a Claude Skill or a custom GPT for your team. We write the instructions, package your brand voice and your guardrails into the thing itself, and test it against real work rather than a demo prompt. Then we hand it over: the files, the prompts, and a walkthrough so your people run it without us. Full scope is on the [Custom GPTs and Skills](https://www.winstondigitalmarketing.com/services/ai-marketing/custom-gpts-and-skills/) page. ### Cannabis Compliant-Social Sprint, from $2,000 One-time, cannabis. For dispensaries and cannabis brands, where most paid channels are closed and the organic side has to carry the weight. We build the compliant social system: what you can post, on which platform, and the review step that happens before anything goes out. The GEO work runs alongside it, so the same sprint covers being found in AI answers as well as on the feed. Every number here is a starting point attached to a written scope, not an opening bid. Scope sets the price, and the scope is agreed before you pay anything. If a project needs more than a sprint covers, we say so before we start rather than after. Not ready to hire anyone? Two of these processes are packaged as things you buy once and run yourself. They are on the [products page](https://www.winstondigitalmarketing.com/products/), from $47. ## How a project starts Send us the site and what you are trying to fix. You get a written scope back with the price on it. If it works, we start. If it does not, you have a document you can take to anyone else, and that is fine too. If you are not sure which of the three fits, take the [free 48-hour audit](https://www.winstondigitalmarketing.com/audit/) first. It is a written report, not a sales call, and it usually makes the answer obvious. ## Know which one you want? Tell us the site and the problem. You get a written scope with the number on it, and no call unless you want one. [Start a project](https://www.winstondigitalmarketing.com/contact/), or [start with the free audit](https://www.winstondigitalmarketing.com/audit/).