# AI for Contractors: The Home Services Marketing Agent Product page: https://www.winstondigitalmarketing.com/products/ai-for-contractors/ Price: $47 USD // product / home services # AI for contractors: what actually works, and the three things it writes without being asked. A marketing agent for a home services company, plus the guide that teaches you to run it. Eleven workflows with the prompts, six lines you do not cross, and a script that scans your existing site for the ones you already crossed. $47 [ Buy the kit ](https://winstondigital.lemonsqueezy.com/checkout/buy/d28a2d74-47a7-4c48-8013-ca81f87f5619) [Or read the free guide first ](/playbooks/home-services-seo/) Instant download after checkout. Fourteen day refund, no questions, including that you read it and decided it was not for you. General information, not legal advice. Contractor advertising is regulated. Most states require your licence number in advertising, many regulate what you may claim about estimates and warranties, and the rules on reviews and endorsements are federal and apply to everyone. Confirm anything here with your state licensing board and your own counsel before you act on it. ## Three things it writes without being asked. **A price.** Every competitor's site has one, so the model has read thousands of them. It will hand you "starting at $99" for a market it knows nothing about, and a published price a customer relied on is a problem you inherit before anyone has looked at the job. **No licence number.** Most states require it in advertising and the specifics differ: which media, how prominently, what wording. The model does not know your state's version, so it produces clean copy that is quietly non-compliant. **Review language that crosses a federal line.** Ask for a review request and you will get one aimed at satisfied customers, because "let's ask the happy ones" sounds like ordinary business judgment. Asking selectively by expected sentiment is review gating. It is a platform violation everywhere and the federal rules on endorsements treat it as deceptive. None of that is the model being careless. It is what contractor marketing looks like in the material it learned from. The licence on the line is yours. ## Where it actually helps. - **Service-area pages.** The biggest one. You need one per town, each genuinely about that town, and there are thirty of them. It is the most tedious writing in marketing, which is why nobody does it and why it is still available. - **The page that replaces publishing a price.** "What determines the cost of this job" answers the question you get constantly, honestly, with no number you have to honour. It converts better than a price would. - **Diagnostic pages.** Symptom searches are the highest-intent traffic you can own. The agent writes them and stops at the point where the work starts. - **Review replies and Google Business Profile posts.** Same job every time. Contractors accumulate reviews faster than most trades and reply to fewer of them. - **Turning a job into content.** You took photos of an interesting repair. That becomes a job story, a profile post, and three questions and answers. ## Where it does not help, whatever anyone selling it says. - **Winning the map pack.** That is proximity, your profile, your categories, your reviews and your citations. For emergency work the map pack decides most of your revenue and content does not move it much. Fix the profile first. The kit says so in week two and puts it ahead of writing anything. - **Code and permits.** Local, amended, adopted on different cycles by adjacent towns. A confident wrong answer is the kind a homeowner acts on and then blames you for. - **Emergency conversion.** Someone with water on the floor calls whoever answers. Your phone being answered by a person beats every page you will ever publish. - **Photos.** Your own job photos are the highest converting asset you own and no assistant can take them. ## It is not just prompts. **A script that actually runs.** Point it at your whole site copy in one command and it returns every flagged phrase with a line number and a replacement. Most contractors find a price they forgot was on a page, a service-area page missing the licence line, or a review request written to go only to happy customers. Python 3, no dependencies, no network, nothing leaves your machine. **The rules as data.** Every flagged phrase with its reasoning, in a file you can edit. When your licensing board tells you the exact wording your ads need, you add it and both the script and the assistant start enforcing it. **A straight answer on tooling.** Which connectors to set up and in what order, what each one lets the assistant do, and honest pricing on the paid tools including which ones you should not buy. There is also a specific recommendation to spend a few cents checking whether anyone searches a town before you write a page for it, which can save you a month of writing nobody will read. ## The thin-pages trap. Thirty service-area pages that are the same page with the town name swapped are worse than five real ones. Google reads the pattern and discounts all of them, so the tedious version of the work is the only version that pays. So the agent refuses to do it. Ask for service-area pages and it asks you for your own specifics per town: housing stock and age, the common problems, the neighborhood with the original supply lines, the access. If you cannot give it five real sentences about a town, it tells you plainly that you do not serve that town enough to deserve a page, and suggests folding it into a regional one. That is the opposite of what a tool sold on volume would do, and it is the part that decides whether any of this works. ## What it is not. Not software, not a course, not a list of contractor AI tools. A folder of markdown files you read and then hand to an AI assistant you already pay for. It does not publish, touch your scheduling software or your CRM, or know anything about your customers, and the kit is explicit that it must never be told about them. It drafts. You read, you fix, you publish. ## Refunds. Fourteen days, no questions, for any reason including that you read it and decided it was not for you. Email john@winstondigitalmarketing.com. ## Frequently asked questions. ### Can AI write marketing for a contracting business? Yes, for some of it. It is good at service pages, service-area pages, diagnostic content, review replies and Google Business Profile posts. It is unreliable on anything with a price, a code requirement or a permit question in it, and it will produce those confidently if you let it. The useful setup is a written instruction file that refuses those categories every time, rather than a chat window that refuses whatever occurs to it that day. ### What should you never let AI write for a contractor? Six things. Prices and estimates, because a published figure a customer relied on becomes your problem. Licence, insurance or certification claims beyond what you actually hold. Review requests aimed only at satisfied customers, which is review gating and is treated as deceptive under the federal endorsement rules. Code, permit or inspection claims, because codes are local and amended. Step-by-step repair instructions for gas, electrical, structural or height work. And anything that publishes without you reading it. ### Why does AI keep putting prices in contractor copy? Because nearly every contractor website it learned from has pricing on it. Ask for a service page and you will get "starting at $99" for a market the model knows nothing about. It is not a mistake in the usual sense, it is the average of what contractor marketing looks like. The fix is an instruction that bans figures outright and writes about what drives cost instead, which converts better anyway. ### Do I need to put my licence number in my advertising? Most states require it, and the specifics differ: which media it applies to, how prominently it has to appear, and whether a social post or a vehicle counts. Your state licensing board is the authority and many publish an advertising guide. This kit does not tell you your state's rule. It gives you the questions to send the board and a profile file that holds the exact wording so it gets appended every time. ### Is it worth writing a page for every town I serve? Only for towns you genuinely work in. Thirty service-area pages that are one page with the town name swapped are worse than five real ones, because the pattern is obvious and it drags all of them down. The test is whether you can write five true sentences about that town: the housing stock, the common problems, the access. If you cannot, fold it into a regional page. ### What do I need to run this? An AI assistant you already pay for, or a free tier. The kit is plain markdown and works with Claude, ChatGPT, Gemini or Copilot. The included checker script needs Python 3, which is already on every Mac and most Linux machines. Nothing else, and no subscription beyond the assistant. ## Related reading, free. This kit is built on guides already published here, which cost nothing. Read those first if you would rather not pay for anything. - [SEO for home service contractors](/playbooks/home-services-seo/) - [local SEO for plumbers](/playbooks/local-seo-for-plumbers/) - [local SEO for HVAC contractors](/playbooks/local-seo-for-hvac-contractors/) - [local SEO for roofers](/playbooks/local-seo-for-roofers/) - [local SEO for electricians](/playbooks/local-seo-for-electricians/) - [GEO for home services](/playbooks/geo-for-home-services/) - [the rest of the products](/products/) ## AI for Contractors The marketing agent, eleven workflows, the checker script, and the six lines you do not cross. $47. [ Buy the kit ](https://winstondigital.lemonsqueezy.com/checkout/buy/d28a2d74-47a7-4c48-8013-ca81f87f5619) [Read the free guide first ](/playbooks/home-services-seo/) Instant download after checkout. Fourteen day refund, no questions, including that you read it and decided it was not for you.