# AI for Nonprofits: The Nonprofit Marketing Agent Product page: https://www.winstondigitalmarketing.com/products/ai-for-nonprofits/ Price: $47 USD // product / nonprofits ## AI for nonprofits: what actually works, and the three things it writes without being asked. A marketing agent for a mission organization, plus the guide that teaches you to run it. Twelve workflows with the prompts, eight lines you do not cross, and a script that scans your existing site for the ones you already crossed. **$47** [Buy the kit](/contact/?product=ai-for-nonprofits) [Or read the free guide first](/playbooks/seo-and-geo-for-nonprofits/) Instant download after checkout. Fourteen day refund, no questions, including that you read it and decided it was not for you. > General information, not legal advice. Charitable organizations are regulated. Registration to solicit donations is state by state, required disclosure wording differs, statements about a donor's tax outcome are not the organization's to make, and the political activity line sits against your exempt status. Confirm anything here with your own counsel and your state charity regulator, which in most states is part of the Attorney General's office. ## Three things it writes without being asked. **An impact number.** Every appeal it has ever read contains one, so it supplies the one yours is missing. You will get "we served over 4,000 families last year" for an organization whose real number is 340, or counts something different, or does not know. That figure is the claim a journalist verifies first and a funder audits during a site visit, and it never appears once: it gets copied into the annual report, the grant application and the board deck, and eighteen months later nobody remembers where it came from. **A tax deductibility promise.** "Tax deductible to the full extent allowed by law" is the most common sentence in charitable marketing and it is not yours to write. What a donor may deduct depends on their circumstances and on what they received in return. **A person who does not exist.** Ask for a moving story and you get a composite, written in exactly the register of a real one. Published as though real, that is a fabrication your organization signed. None of that is the model being careless. It is what nonprofit marketing looks like in the material it learned from. The difference is that a business which overstates itself loses a customer, and you lose the belief your organization runs on. ## Where it actually helps. - **The program page that answers the eligibility question.** The highest-value page most organizations do not have. Someone needs your service, they are anxious, and your site describes the program the way a grant report would. The agent rewrites it in the order a person in need actually reads: is this for me, what does it cost, what happens first, what do I bring. - **The same facts, recast for four audiences.** Donors, funders, the people you serve and volunteers all want incompatible things from one set of true facts. This is the largest time sink in nonprofit communications and it is genuinely mechanical, as long as the facts are fixed so no version drifts. - **Turning one real thing into a month.** A volunteer did something specific on Tuesday. That is a newsletter item, three posts, a paragraph in the appeal and a question and answer on the program page. You supply the true specific thing. It handles the multiplication. - **Reading your own site honestly.** Point it at what you have published and ask which pages answer a real question. It has no ego about copy you wrote in 2019, and this is usually the most useful first session anyone has with it. - **Appeals and acknowledgements, as drafts.** With the numbers locked and the consent verified, the value is the speed of the fifth and ninth version, not the first. ## Where it does not help, whatever anyone selling it says. - **Getting you the number.** If your organization does not know how many people it served last year, an assistant cannot tell you. It can only make one up, which is the failure this whole kit exists to prevent. The measurement problem sits upstream of the writing problem. - **Knowing whether a story may be told.** Consent lives in your files and in a relationship with a person. The agent enforces the rule that it needs a consent entry. It cannot obtain one. - **The major gift.** That came from a person who knows someone at your organization. Nothing here touches it, and the hours you save are best spent on exactly that relationship. - **Grant applications.** Deliberately out of scope. Funder requirements, budget narratives and evaluation plans are not marketing, most funders now ask directly about AI use, and a generated application reads like one. The public copy around your funded work is fair game. The application is not. ## It is not just prompts. **A script that actually runs.** Point it at your whole site copy in one command and it returns every flagged phrase with a line number and a replacement. Most organizations find an impact number nobody can source, a tax sentence somebody added years ago, or a story naming a person whose consent nobody can locate. Python 3, no dependencies, no network, nothing leaves your machine. **The rules as data.** Twenty-eight flagged phrases with their reasoning, in a file you can edit. When your state regulator sends you the exact disclosure wording your appeals need, you add it and both the script and the assistant start enforcing it. **The questions to send your regulator.** Six for your state charity office and five for your accountant, written to be sent as they are. Most offices answer, many publish guidance you have not read, and the reply in writing is worth more than any general advice, including ours. ## The profile is the product. The agent will not produce a number that is not in your profile, and the profile only accepts a number with what it counts, the period, the source and who verified it. That sounds like bureaucracy until the first week, when most organizations discover that at least one figure currently on their website cannot survive those four questions. Finding that yourself is considerably better than the alternative. What it becomes after a few months is the written record of how your organization talks about itself: what it may claim, what it has evidence for, whose story may be told and within what limits. Most organizations never write that down, and it leaves with whoever leaves next. ## What it is not. Not software, not a course, not a list of nonprofit AI tools. A folder of markdown files you read and then hand to an assistant you already pay for. It never touches your donor database, your client records or your case files. The kit is explicit that it must never be told about an individual donor or an individual person you serve. It drafts public copy from facts you approved, and a person reads every draft before it goes anywhere. ## Refunds. Fourteen days, no questions, for any reason including that you read it and decided it was not for you. Email john@winstondigitalmarketing.com. ## Frequently asked questions. ### Can AI write marketing for a nonprofit? Yes, for a good deal of it. It is strong on program pages, recasting the same facts for donors and funders and volunteers, newsletters, volunteer recruitment and replies at volume. It is unreliable on anything containing a number, a tax statement or a story about a real person, and it produces all three confidently if you let it. The useful setup is a written instruction file that refuses those categories every time, rather than a chat window that refuses whatever occurs to it that day. ### What should a nonprofit never let AI write? Eight things. Impact numbers that are not sourced in your own records. Any statement about a donor's tax outcome. Identifying detail about a person you serve, and composites presented as real people. Candidate advocacy, which sits against your exempt status rather than a marketing budget. Overhead and program-ratio claims. Funder, partner, rating or award claims beyond what you hold and are permitted to display. Statements of what a rule requires, because charitable rules are state-specific and change. And anything that publishes or sends without a person reading it. ### Why does AI keep inventing impact statistics? Because almost every nonprofit page it learned from carries one. Ask for an appeal and the shape of an appeal includes a number, so it supplies one. It is not a mistake in the ordinary sense, it is the average of the genre. The fix is an instruction that refuses any figure not in your own profile with its source and period, and writes the specific true thing instead. One real sentence about what happens to one person raises more money than a total anyway. ### Is it safe to use AI with donor or client information? This kit says no, and it is built so the question does not arise. The agent works from a profile of public, approved facts about your programs and your organization. It is never given your donor database, your client records or your case files, and the profile template says so at the top. Anything about an individual person stays in the systems built to hold it. ### Can I use this for grant applications? It is deliberately out of scope. Funder-specific requirements, budget narratives and evaluation plans are not marketing, many funders now ask directly whether AI was used, and a generated application is recognizable to someone who reads them all day. The public-facing copy around your funded work is a different thing and the kit covers it. ### Will this help with Google Ad Grants? For the copy, yes. The agent writes mission-relevant ad variations tied to a specific landing page and refuses keywords that are single-word, commercial or not mission-related. It deliberately does not quote the current Ad Grants policy thresholds, because they change and a stale number in a kit is worse than none. It tells you to read Google's current policy page and write to what it says today. ### What do I need to run this? An AI assistant you already pay for, or a free tier. The kit is plain markdown and works with Claude, ChatGPT, Gemini or Copilot. The included checker script needs Python 3, which is already on every Mac and most Linux machines. Nothing else, and no subscription beyond the assistant. ## Related reading, free. This kit is built on guides already published here, which cost nothing. Read those first if you would rather not pay for anything. - SEO and GEO for nonprofits on a small budget - how to write content AI actually cites - Google Business Profile optimization - the rest of the products ## AI for Nonprofits The marketing agent, twelve workflows, the checker script, and the eight lines you do not cross. $47. [Buy the kit](/contact/?product=ai-for-nonprofits) [Read the free guide first](/playbooks/seo-and-geo-for-nonprofits/)