Cannabis Content.

Most cannabis content is a spreadsheet in sentence form.

Open ten dispensary websites. You will find ten identical menu pages. Strain name. THC percentage. Short sentence about indica or sativa. A price. A buy button. That is it.

That is the work of a generic SEO agency or a POS default template. It does not reflect the product. It does not answer the actual questions buyers ask. It does not rank, because it does not say anything, and it does not convert, because it reads like a DMV form.

Good cannabis content reads like a budtender you trust explaining the product. Good cannabis content knows the difference between a terpene profile description that helps a buyer pick and one that trips an OCM violation. Good cannabis content loves the product, because the people writing it do.

What we write.

• Product and strain descriptions. Per-SKU copy that makes the buy button work. Terpene profile context. Effect description without making effect claims that break OCM rules. Written by people who have actually tried comparable products.
• Category and menu content. Landing pages for each category (flower, pre-rolls, edibles, vapes, concentrates, tinctures, topicals, accessories). Real guidance on how to pick, what is good for what, and where price points break.
• Local dispensary pages. Neighborhood-specific content that answers the queries real local buyers type. What is on the menu today. Delivery radius. Parking. Popular strains with locals. New York content for New York buyers.
• Educational content. Blog, guides, and evergreen SEO content. How to read a certificate of analysis. What the new OCM packaging rules actually mean. Cannabinoid vs terpene guides. The content that earns trust.
• Budtender education. Training decks, product sheets, and POS quick-reference cards. Your team should be able to confidently explain the menu in 30 seconds.
• Retailer marketing kits (for brands). Shelf talkers, menu copy for partner dispensaries, product one-pagers, budtender education materials. Pull-through marketing that gets your product moved off the shelf.
• Brand voice development. Voice, tone, and messaging system that works across menu, social, email, and packaging.
• Compliance-reviewed copy. Every draft runs through the OCM gate before it hits your review.

The category chops that show up in the work.

Most content agencies are wine-list agencies. They copy-paste varietal descriptions and hope nobody notices. That works for DMV websites. It does not work for cannabis.

Cannabis buyers care about category. They know the difference between Blue Dream and a generic sativa. They know the difference between a live rosin and a distillate. They know a solventless concentrate is a different product than a CO2 extract. If your content treats every product as interchangeable, the serious buyers check out and the curious buyers do not convert.

We know the category. We use the products. We know the dose math. We know the OCM rules on effect claims, health claims, and flavor descriptors. We know which claims are fine, which are gray, and which trip an immediate violation. That knowledge shows up in every piece of content we ship.

AI-native volume without losing the voice.

Cannabis menus have hundreds of SKUs. Dispensaries rotate inventory weekly. Brands ship new drops every month. The content workload is relentless, and hiring enough humans to keep up is expensive.

We use Claude, Claude Code, and named Claude Skills to produce content at volume. Each client gets a Skill tuned to their voice, their product line, their compliance envelope, and their OCM gate. That Skill can generate, say, 50 new product descriptions in an afternoon in your voice, compliant, ready for human review.

Humans still own the final review and the brand-defining long-form work. Skills handle the volume, not the soul.

What you get.

Content engagements are month-to-month retainers with defined output. Typical scope includes a setup phase (voice audit, compliance guardrails, Skill build) and an ongoing production phase.

• Voice and compliance audit. Month one. Current state, gaps, and OCM risk.
• Named Skill build. Custom Claude Skill that produces content in your voice within your compliance envelope.
• Menu content production. Strain, product, and category pages at a defined cadence.
• Local and educational content. Neighborhood pages, guides, and blog content.
• Retailer kits (brands only). Shelf talkers, product one-pagers, budtender cards.
• Compliance review pipeline. Every draft goes through the OCM gate.
• Monthly reporting. Content shipped, rankings, traffic, conversion on menu pages where trackable.

Cannabis content pricing.

Monthly retainers with defined output. Pricing covers Skill build, ongoing content production, and compliance review. Setup costs roll into month one.

Skill build cost rolls into month one. Compliance review cycle included. Photography and packaging design scoped separately. Above $5,000/month is a multi-service cannabis engagement.