# Paid Media Agency in New York // service / paid-media High-converting campaigns across Google, Meta, TikTok, LinkedIn. Engineered, not spray-and-pray. Creative, audiences, bidding, and reporting run on AI-accelerated workflows. We are a New York agency, and we run paid media for companies in the five boroughs, on Long Island, and remotely. **Primary CTA:** [Book An Account Review](/contact/#book-a-call) **Secondary:** See a related playbook ## Most paid media is still run like it is 2018. Humans write 50 ad variations by hand. Analysts export CSVs into spreadsheets. Weekly optimization meetings try to read signal off a week-old snapshot. Meanwhile the platforms have gone AI-first on bidding. You are losing to advertisers who matched that pace on the creative and reporting side. Not to advertisers with a bigger budget. The gap compounds monthly. Creative volume, audience precision, and reporting speed are the three places where AI-native teams pull ahead. ## The campaign types we run. 1. **Non-brand Google Search.** Keyword, prior visitor, geo, and device targeting. Expanded text plus extensions (sitelinks, callouts, call extensions). AI-enabled ad variant generation via Claude Skills. 2. **Brand Search defense.** Capture your branded searches and defend against competitor encroachment. Automated negative keyword lists and bid monitoring. 3. **GDN Retargeting.** Google Display Network banners and image ads for prior visitors. AI-generated creative variants at scale, not one static banner refreshed quarterly. 4. **Facebook/Meta Retargeting.** Custom audiences, RLSA (Remarketing Lists for Search Ads), and lookalikes. Weekly audience re-clustering by agentic workflows. 5. **YouTube Video Ads.** In-stream, bumper, and discovery. Integrated with `aeo-youtube-optimizer` so organic and paid video work off the same optimized metadata. ## Paid social advertising: Meta, TikTok and LinkedIn. Paid search catches people who already know what they want. Paid social reaches them before they search, so it is a creative problem first and a targeting problem second. The usual way a paid social account stalls is creative supply: the same three ads run until frequency climbs and cost per result drifts up. - **Meta (Facebook and Instagram).** Prospecting and retargeting in one plan, with creative tested in structured rounds instead of whatever the algorithm favors first. Conversions API set up so results do not depend on the browser pixel alone. - **TikTok.** Vertical video made for the feed, plus Spark Ads when your own organic posts or a creator's are already working. Paid and organic share one library of hooks. - **LinkedIn.** For B2B: job title, company size and account-list targeting, lead gen forms synced to your CRM, and reporting on cost per qualified lead, because LinkedIn clicks are expensive and form fills alone flatter the platform. - **Honest reporting.** Social platforms count view-through conversions generously. You see the platform's number next to the blended number, and we tell you which one we would set budget on. Paid social can be its own Single Channel engagement or run alongside paid search. If your team already buys the media, we can supply the creative and the reporting layer and leave the buying with them. [Talk Through Your Paid Social Mix](/contact/#book-a-call) ## The AI layer. What makes this AI-enabled, not AI-sprinkled. - **Creative variants at volume.** 50 ad copy variants per campaign per week, not 5. Claude writes. Midjourney and Runway generate static and motion. Human editors make final calls. - **Audience clustering refreshed weekly, not monthly.** Agents re-pull CRM segments, rebuild lookalikes, and re-score engagement cohorts on a weekly cadence. - **Campaign anomaly detection.** Automated Slack alerts when CPA spikes, a creative fatigues, or spend pacing drifts. Not a weekly review that finds problems seven days late. - **Performance reports generated by agentic workflows.** Not by junior analysts at 11pm the night before the call. Dashboards, not decks. - **Cross-channel attribution blending.** GA4, Triple Whale, and platform APIs. You see what each platform claims, what we actually believe, and the math between them. ## What you get. - Platform audits across every active channel - Creative production. Copy, static, and motion concepts - Campaign build and launch across the platforms in scope - Weekly agentic reporting delivered to Slack or email - Monthly strategy review with recommendations for the next 30 days - Optional MMM or attribution modeling pass ## The stack we deploy. Google Ads · Meta Ads · TikTok Ads · LinkedIn Ads · GA4 · Triple Whale · Claude · Claude Code · Midjourney · Runway · Airtable · Custom creative-ops Skills ## Who this is for. Businesses already running ads, or ready to start, whether that means testing one channel or running three at once. The smallest package is one platform at $1,500 a month plus spend, and we recommend media spend of roughly twice the fee, so about $3,000 a month to start. You want creative velocity and honest reporting instead of a quarterly slide deck. You also want a partner who will tell you when a channel is not working. Not every business needs every platform. We scope the mix to your category and margin structure. ## Already have an in-house team or a media buyer? Plenty of companies looking for a paid media agency are not starting from zero. Someone in-house owns Google Ads, a freelancer runs Meta, or a big agency has the account and the reporting has gone stale. The budget is there. What runs out is bandwidth: too little creative to test, nobody reconciling what each platform claims, and campaigns that drift between monthly reviews. We can take the whole account, but we usually start where the gap is. With your team we: - Produce creative at volume and hand your buyer new tested variants every week, so testing is no longer capped by how fast one person can write ads. - Build one blended reporting view next to each platform's own numbers, so your team and leadership work from the same figure. - Audit structure, conversion tracking and spend pacing, then make the fixes ourselves or give your team a ranked list. - Line paid search up against your organic rankings, so you can see where ads buy clicks you would likely get anyway and move that budget to terms where SEO is weak. You keep ownership of the ad accounts and the data. If a 30-minute account review shows your team already has it covered, we will say so. [Book A 30-Min Account Review](/contact/#book-a-call) ## Frequently asked questions. **What platforms do you run?** Google Ads (search, display, YouTube), Meta Ads (Facebook and Instagram), TikTok Ads, and LinkedIn Ads as primary channels. We also run programmatic, Reddit, and Pinterest for clients where those channels matter. We do not chase every new platform. We go deep on the channels that move the needle for your category. **How much paid spend do we need to start?** You can start on one platform. The Single Channel package is $1,500 a month plus spend, and we recommend media spend of roughly twice the management fee, so about $3,000 a month. That gives the account enough data to optimize against. If paid is not the right first move for your business, we will tell you. We will also route you to a sharper starting move (usually SEO or organic social) until paid spend makes sense. **Do you run paid social, or only paid search?** Both. Paid social covers Meta (Facebook and Instagram), TikTok and LinkedIn ads, and it can be its own engagement or part of a multi-channel program. Search usually goes first when people already look for what you sell. Social goes first when they do not know to look for it yet, or when the product needs to be seen before it gets searched. **Do you handle creative production?** Yes. Copy, static, and motion. Claude for copy variants. Midjourney for static concepts. Runway for motion. Human editors make the final calls. 50 variants per campaign per week is the baseline. Winners scale, losers get killed on a schedule, not a gut feeling. **Do you work with Triple Whale, Northbeam, or other MMM tools?** Yes. Triple Whale for ecommerce by default. Northbeam on request. We support most attribution and MMM vendors and we will pull data from the one you are already paying for. If you do not have one, we build a sane blended model on top of GA4, platform data, and server-side tracking. **What about cannabis paid media?** Only on compliant platforms. Meta, Google, and TikTok say no to most cannabis advertising. For dispensaries and cannabis brands we route to our [Cannabis Marketing service](/services/cannabis-marketing/), which covers the channels that actually work. SEO, Weedmaps, Leafly, email, SMS, programmatic, and out-of-home where permitted. **How do I choose a paid media agency?** Ask four things. First, are fees separate from media spend, and is there any markup on the media itself? Second, who owns the ad accounts and the data if you leave? Third, how do they report: every platform takes credit for the same sale, so a good agency shows you what each platform claims next to one blended number it actually believes. Fourth, will they tell you when a channel is not working, or when paid is the wrong move for you right now? Our fees are published on the paid media page, fees and spend are billed separately, and there is no markup on media. **What does a paid media agency do?** It plans, buys and manages ads on the platforms that charge for placement: Google Search and YouTube, Meta, TikTok, LinkedIn, and programmatic. Day to day that means account structure, keyword and audience targeting, bidding, creative production and testing, conversion tracking, and reporting that ties spend to leads or revenue. A good one also tells you where not to spend. Here the creative and reporting work runs on AI-assisted workflows, and people make the final calls. **Can you work alongside our in-house team or current agency?** Yes. A lot of engagements start as a layer next to an existing team: creative production and testing, one blended reporting view, or an audit of tracking and account structure. Your team keeps the ad accounts and the data. If it makes sense later, we take on more of the account. If your team already has it handled, we will tell you that. ## Related playbook [Agentic content pipeline. 10 articles a day](/playbooks/agentic-content-pipeline-10-articles-a-day/). The same pipeline we use for paid creative, mapped for content. ## Get a second opinion on your ad accounts. Ad accounts cannot be scored from a URL, so this starts with a 30-minute call. Walk us through what you are running and what it costs you per lead or sale. We will tell you the first fixes we would make, and whether paid is the right channel for you at all. Want a quick read on the site your ads land on? The [audit tool](/audit/) scores it from 0 to 16 across eight signals in about 30 seconds. - [Book A 30-Min Account Review](/contact/#book-a-call) - [Or score your landing site](/audit/)