Social Media.
Social is now a search engine. 66% of Americans used social search in the last month. 40% have used TikTok as a search engine, 64% of Gen Z. We run paid and organic social with AI-enabled creative at volume, across Facebook, Instagram, LinkedIn, and TikTok.
Social is no longer just a content calendar.
It is a search surface. Customers ask TikTok and Instagram the same questions they used to type into Google. The platforms pay different dividends. TikTok for discovery. Instagram for consideration. LinkedIn for B2B. Treating each one with the same monthly template leaves output (and reach) on the table.
Most social teams still run two or three creative variants a week by hand. The platforms are AI-first on bidding and AI-first on ranking. The gap between what can be shipped and what gets shipped is the real problem.
How we run social, AI-enabled.
- Creative at volume. Claude Skills plus brand voice libraries generate ad variants and organic post copy at volume. 50 variants in a morning instead of 5 in a week. Humans pick the winners.
- Persona development via AI. We build 3 to 5 customer avatars from your Customer Relationship Management (CRM) data, first-party signals, and audience research. AI accelerates synthesis. Humans own the final personas.
- Audience clustering that refreshes. Lookalikes, custom audiences from emails, site visits, engagement. Interest, job, income, and geo targeting. Re-clustered weekly by agentic workflows, not quarterly by a junior analyst.
- TikTok as a search engine. We optimize TikTok videos for AI citation and search visibility using the tiktok-refresh Skill. Old videos get reuploaded with SEO-optimized captions, hashtags, title overlays, and thumbnails.
- YouTube optimization for AI citations. The aeo-youtube-optimizer Skill pulls metadata and transcripts, runs them against Ahrefs Search Engine Results Page (SERP) data, and outputs optimized titles, descriptions, and chapters.
- Content-creator partnerships on TikTok. We partner directly with relevant creators to generate brand content, then promote with paid media. Organic plus paid, running on the same creative system.
Platforms we run.
Interests, job, income, and geo targeting. Custom audiences from emails, site visits, and Instagram/Facebook engagement. Lookalikes. Ad types: link click, carousel, video.
29 minutes per day average user time. Same targeting backbone as Facebook, visual-first creative. Organic plus paid integrated.
Business-to-business (B2B) targeting by role, company size, and seniority. Thought leadership, lead gen, and ABM-style paid.
TikTok
Discovery plus search. Creator partnerships plus paid. Deep product content opportunity for Gen Z audiences. 10% of Gen Z more likely to use TikTok than Google.
What you get.
- 3 to 5 customer avatars and personas (project-based)
- Paid social campaign build and launch across chosen platforms
- Organic social content calendar with AI-assisted drafts at the cadence you need
- Monthly performance reporting with cross-channel attribution
- TikTok SEO optimization package on your existing video library
- YouTube video optimization for AI citation
The stack we deploy.
Named tools, not vague capabilities. This is what runs your engagement.
Who this is for.
Growth-stage brands where social is a real customer-acquisition channel, or needs to be. You have at least a brand-voice guide, or we help you build one. You want social that feeds a search, paid, and organic loop. Not just "post four times a week."
Pricing.
Transparent, not a mystery. Organic social typically starts at $1,800/month. Per-post project work at $250/post. Paid social scopes to channel mix and ad spend. Persona development is project-based. TikTok refresh and YouTube optimization can be one-time engagements or bundled into retainer.
Frequently asked questions.
Is TikTok still worth running in 2026?
Yes. TikTok is now a primary search surface. 40% of Americans have used TikTok as a search engine, 64% of Gen Z has, and 10% of Gen Z are more likely to use TikTok than Google.
It is the discovery engine for a whole category of buyers and a growing source of AI-cited content. We run TikTok as paid, organic, and SEO. Not just a content calendar.
Do you handle creative production or just media buying?
Both. Creative is the lever now. Platform bidding is already AI-driven, so performance comes from creative variance.
Claude Skills plus brand-voice libraries produce 50 copy variants in a morning. Humans make the final call. We scope static, motion, and creator partnerships.
How do you handle brand voice at volume?
Every client gets a branded prompt library and a writer-persona Skill that enforces tone, banned phrases, and signature constructions. We audit your existing top-performing posts, extract the patterns, and codify them in a Skill.
Output stays on brand across hundreds of variants. The Skill does the scaffolding. Editors do the polish.
Can you optimize our existing TikTok library?
Yes. The tiktok-refresh Skill audits your profile, finds older videos worth reuploading, and rewrites captions, hashtags, title overlays, and thumbnails for SEO.
Videos that got 500 views on the first upload often cross 50K on the refresh because the search optimization was not there the first time.
What about Threads, Pinterest, and Snapchat?
We run them on request. They are not in every engagement by default. We scope the platform mix to where your buyers actually spend time and where the math works.
If Pinterest is 40% of your category traffic, we are on Pinterest. If it is noise, we skip it.
Related services.
- Agentic Workforce. The flagship engagement. Social fits inside the larger agentic operating model.
- Content Creation. Branded content pipelines. Social content is one output of the same system.
- Paid Media. Cross-channel paid. Meta, TikTok, and LinkedIn paid live here too.
> /winston social --audit-account=@yourbrand
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