# What We Do

// what we do

## Six services. One operating model.

What unifies the services is the execution: human strategist plus Claude plus custom Claude Skills plus agentic workflows. The work is senior, fast, and transparent. The same methodology across every engagement.

## The services.

Same six services on the homepage. This page is functional navigation, not a re-pitch.

- **[Generative Engine Optimization](/services/generative-engine-optimization/)**. Win AI Overviews, ChatGPT, Perplexity, and Google AI answers. Before your competitors know it's a channel. It is the offering behind our [GEO agency](/geo-agency/) work.
- **[Search Engine Optimization](/services/seo/)**. Automated keyword research, on-page optimization at volume, and technical audits that ship in hours instead of months. It also powers our [AI SEO agency](/ai-seo-agency/).
- **[AI Marketing](/services/ai-marketing/)**. Custom GPTs, Claude Skills, agentic workflows, and the full AI operator stack. The systems side is our [AI automation agency](/ai-automation-agency/). Start with [the ChatGPT equivalent of Claude Skills](/playbooks/chatgpt-equivalent-of-claude-skills/) if your team works in ChatGPT.
- **[Paid Media](/services/paid-media/)**. High-converting campaigns across Google, Meta, TikTok, LinkedIn. Engineered, not spray-and-pray.
- **[Content Creation](/services/content-creation/)**. Brand-voice content pipelines. Named Skills per client brand, producing research-grade GEO-optimized content at a cadence.
- **[Cannabis Marketing](/services/cannabis-marketing/)**. NY-compliant marketing for dispensaries and cannabis brands.

## Why us. Short version.

- We ship in days, not quarters.
- We publish our methodologies. You can verify the work.
- We eat our own cooking. This site is the proof.

## Questions, answered.

**Who does Winston work with?** Two kinds of teams. Small and growth-stage businesses, many of them in New York City, and mid-sized companies that already have an in-house marketing team and need senior search strategy plus more production capacity. The work runs remotely, so fit matters more than location.

**Can you work alongside our in-house marketing team?** Yes, and for most mid-sized companies that is the better setup. Your team keeps ownership of the brand and the roadmap. We add senior search strategy and an AI agent workforce for the production-heavy work: technical audits, page-level fixes across a large site, content pipelines, AI citation tracking and reporting. It adds capacity to the team you already have rather than replacing it.

**How do I get started?** Run your URL through the free audit tool. It scores your site from 0 to 16 across eight signals that search and AI engines read, and shows the weakest ones first. If the gaps look worth fixing, book a 30-minute call and we scope the work from there.

## See where your site stands. Free.

The audit tool scores your site from 0 to 16 across eight signals that Google and AI engines read, and names the weakest ones. Run it yourself in a minute, or book a 30-minute call if you would rather talk it through with a strategist.

- Score my site free
- Or book a 20-minute call