The first 3 months of working with a new client are very important because we want to show impact as quickly as possible and establish a strong relationship and rapport with the client.
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Account Setup
These tasks should be done immediately following campaign kickoff to ensure we have all of the tracking, tools, and documents necessary to complete our work.
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Month 1
The first month is all about keyword research and mapping. Keyword research should be done within the first 2 weeks of the campaign.
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Month 2
Month 2 is all about taking the keywords you found through keywords, and placing them strategically throughout the client's website to improve rankings.
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Month 3
In month 3 we address the Technical Audit, which evaluates the aspects of the client's website related to discoverability, crawlability, and indexation.
