SEO Services Brooklyn New York
SEO is the process of affecting the visibility of a website or a web page in a search engine’s unpaid results—often referred to as “natural,” “organic,” or “earned” results. In general, people click the top results the most when searching for something. This means if your business is not at the top of Google for search terms that matter to you, you’re missing out on customers, clients, and revenue.
Winston Digital Marketing offers New York affordable SEO services at a level that you might find at an award-winning agency. In fact, the people behind Winston Digital either currently work at or have worked at the big agencies.
Our founder John Morabito has been nominated for “Best SEO Campaign” 4 total times from the US Search Awards, and the US Drum Search awards. John has also recently been recognized as an individual for his contributions to the SEO community as “Search Personality of the Year” from the Drum Search Awards.
Our Secret To Success
At Winston Digital Marketing we offer SEO services that start by focusing on the basics which so many sites get so terribly wrong. While SEO is a marathon, not a race, focusing on this low hanging fruit allows us to see early success with many of our clients.
How Does An SEO Engagement with Winston Digital Work?
As the first step in your engagement with Winston Digital, we conduct an initial site audit to determine where the greatest areas of SEO opportunity are. We then work quickly to address the most urgent issues.
After our initial site audit, we look at the keywords your site ranks for, your competitors rank for, and keywords you or our team think your site should be ranking for. We use SEO tools to determine which exact keywords have the best mix of winnability, traffic and conversion potential. This process is known as keyword research. Our keyword portfolio will guide our later optimizations, and be used to measure our success.
Next, we take those keywords and integrate them into the code of your website and into your copy. This process is known as on-page optimization and it can lead to some significant improvements in website performance in search.
Technical Auditing & Authority Building
Once we’ve removed technical roadblocks and made your website SEO friendly, we’re ready to start establishing you as an authority in your industry through building what Google calls “E-A-T”, expertise, authoritativeness and trustworthiness.