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Google Business Profile Optimization for Dispensaries

By January 24, 2023SEO
Reading Time: 4 minutes

Google Business Profile Optimization for Dispensaries

If you’re a business owner in the cannabis industry, it’s important to have a strong online presence. One of the best ways to do that is by setting up and optimizing your Google Business Profile (formerly known as Google My Business). In this guide, we’ll walk you through the process of setting up and optimizing your profile, and show you how it can help you reach more customers and grow your business.

Why Google Business Profile is Important for Your Cannabis Dispensary

Google is the most popular search engine in the world, and it’s where most people go when they’re looking for a product or service. Having a Google Business Profile will make it easier for customers to find your dispensary online, and it will also help improve your visibility in Google’s search results. This can lead to more foot traffic, phone calls, and online orders for your dispensary.

Setting Up Your Google Business Profile

The first step in setting up your Google Business Profile is to go to the Google My Business website and click on “Get on Google”. You’ll then be prompted to enter your business information, including your business name, address, and phone number. Once you’ve entered this information, you’ll be asked to verify your business by phone or postcard. This process may take a few days, but once your business is verified, you’ll be able to access the full features of your Google Business Profile.

Optimizing Your Google Business Profile

Once your Google Business Profile is set up, it’s important to optimize it so that it stands out to customers and search engines. Here are a few things you can do to optimize your profile:

  • Add photos and videos of your dispensary and products
  • Create posts to keep customers informed about specials, events, and new products
  • Respond to customer reviews to show that you care about their feedback
  • Add your dispensary’s menu and pricing
  • Make sure your business hours and contact information are accurate

The Benefits of Having a Strong Google Business Profile

A strong Google Business Profile can bring many benefits to your cannabis dispensary. Here are just a few:

  • Increased visibility in Google’s search results
  • More foot traffic to your dispensary
  • More phone calls and online orders
  • Increased customer engagement through reviews and posts
  • A better understanding of customer needs and preferences through analytics

Common Mistakes to Avoid

When setting up and optimizing your Google Business Profile, there are a few common mistakes that you’ll want to avoid. Here are a few:

  • Not verifying your business: Without verification, your profile won’t show up in search results
  • Not keeping your information up-to-date: Make sure your business hours, contact information, and menu are accurate
  • Not responding to customer reviews: This shows that you don’t care about your customers
  • Not adding photos and videos: This makes your profile look unprofessional and unappealing to customers

Using Google Posts to Show Dispensary Menu Specials and Deals

Google Posts is a feature of Google Business Profile that allows you to create short updates about your business, such as special deals or promotions, new products, and upcoming events. This is a great way to keep your customers informed about the latest happenings at your dispensary, and to entice them to visit your store.

To create a Google Post, log in to your Google Business Profile and click on the “Posts” tab. From there, you can create a new post by adding text, photos, and a call-to-action button. This is a great way to showcase your dispensary’s menu specials, deals, and new products. Make sure to keep your posts engaging and informative, and post them regularly to keep your customers engaged and informed.

Showcasing Your Products with Photos

Photos are a powerful way to showcase your dispensary’s products and entice customers to visit your store. Google Business Profile allows you to upload up to 10 photos of your products, which will be visible to customers when they search for your business online.

It’s important to use high-quality, visually appealing photos that accurately represent your products. Avoid using stock photos, as customers can often tell when a photo is not authentic. Instead, take your own photos of your cannabis products and make sure they are well-lit and in focus. This will help customers get a better sense of what your products look like, and it will make your profile look more professional.

Also, you can use photographs of your dispensary, your staff, and any events you might have. These pictures will help customers to understand the atmosphere of your dispensary and will make them more likely to visit.

In addition, you can also upload videos to your Google Business Profile, which can be a great way to showcase your products and give customers a sense of what it’s like to visit your dispensary. This will give them a better idea of what they can expect when they visit your store, and it will help them make a more informed decision about whether or not to visit your dispensary.

Rolling it Up

Google Business Profile is a powerful tool that can help your cannabis dispensary reach more customers and grow your business. By setting up and optimizing your profile, you’ll be able to improve your visibility in Google’s search results, engage with customers, and understand their needs and preferences. If you’re looking to take your cannabis dispensary to the next level, we recommend that you set up and optimize your Google Business Profile today.

Don’t have the time or resources to setup and optimize your Google Business Profile for your cannabis dispensary? Let the experts at Winston Digital Marketing help. Contact us today to learn more about our services and how we can help your business succeed!