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How to Crush Your New Patient Goals With Local SEO

By April 7, 2023Uncategorized
Reading Time: 3 minutes

Local SEO for Dentists

An NYC Based Dental SEO Company, Serving The World
We’ve cracked the code on maximizing return on investment from SEO for Dentists. It starts with deeply understanding your business, your goals, and most of all your patients.

We know that dental practices face tough competition, and that means you need to stand out. Getting your site to the top of Google builds trust with new patients, and that’s what our dental SEO consulting services are designed to do.

Search Engine Optimization for Dentists

At Winston Digital Marketing, we don’t just design websites; we offer full-service search engine optimization consulting and implementation. Our approach is based on identifying keywords that make sense for your business and utilizing industry best practices to optimize your site and make it rank higher on Google for the selected keywords.

Why Should Your Dental Practice Be Doing SEO?

Your overhead costs are high, so you need to invest in marketing strategies that make sense. Organic traffic FROM Google is free and extremely valuable, so doing the work to get to the top of search results is worth it. This makes SEO a smart investment for dentists.

Local SEO for Dentists Can:

  • Generate a consistent flow of new patient inquiries
  • Protect your brand from negative reputation
  • Drive repeat business through being highly visible and easy to find
  • Act as an “online business card” so people can find the information about your practice that they are looking forWhy Choose a Dentistry Focused SEO Company?

Why Choose a Dentistry Focused SEO Company?

Your local board to start with. Dentistry practices are subject to high standards, so marketers can’t make wild claims without backing them up. At Winston Digital Marketing, we not only know the ins and outs of local SEO for dentists, we have experience with the marketing regulations that come along with a dental practice.

Years of successfully optimizing websites for dentists have enabled us to create a tested and proven approach for improving keyword rankings, traffic, and new patient leads for dental websites.

Building Authority, It’s More Than Just Links

We connect with journalists looking for clinical experts in your area of expertise in order to get you PR placements and links back to your site.

Our Secret To Success

At Winston Digital Marketing, we offer SEO services that start by focusing on the basics, which so many sites miss the mark on. While SEO is a long term strategy, Focusing on this low hanging fruit allows us to see early success with many of our clients.

Increase in Monthly Visits for Star Dental
Increase in Search Visibility for Hitek Dental


New England Dental Center saw 320% growth in leads since partnering with Winston Digital in 2021.

15-20 new patients per week as a result of our efforts

Real Client Results

The chart below shows the total search visibility and total keywords ranked for one of our dental practice clients.



What Our SEO Services for Dentists Include

  • Keyword Research
  • Keyword Mapping / On-Page Optimizations
  • Technical SEO Audit
  • Preliminary Off-Site Analysis
  • Content Expansion Recommendations
  • Off-Page Competitive Analysis
  • On-Page Competitive Analysis
  • Link Building Strategies Presentation
  • Image Optimization Audit
  • Mobile SEO Audit
  • Content Expansion Recommendations
  • Unlinked Mentions Audit
  • Weekly & Monthly Reports
  • Weekly Website Crawls & Error Reports


How Does Local SEO for Dentists Work?

Our team’s first step is to conduct an initial audit of your site to determine where the greatest areas of SEO opportunity are. We then work quickly to address low hanging fruit and top priorities.

Once the initial site audit is complete, we begin to look at keywords. This includes the keywords your dental practice website ranks for, your competitors rank for, and keywords you or our team think your site should be ranking for. We use SEO tools to determine which keywords have the best mix of winnability, traffic, and conversion potential. This step  is known as keyword research. Our selected keywords then guide the next steps of our process for local SEO for dentists process.

On-Page Optimization

Next, we take those keywords like “dentist near me” or “root canal dentist Brooklyn” and integrate them into the code of your website and into your copy. This process is known as on-page optimization, and it can significantly improve your website’s performance in search.

Technical Auditing & Authority Building

After we’ve eliminated technical roadblocks and made your website SEO friendly, we’re ready to establish you as an authority in your industry through building what Google calls “E-A-T,” expertise, authoritativeness and trustworthiness.