Local SEO for Lawyers
NYC Based, Serving Law Firms All Over The World
Maximizing return on investment from SEO for Law Firms involves. A deep understanding of your business, marketing for law firms, your goals, and most of all your customers. With this understanding, we’ve unlocked the secret to optimizing your SEO strategy and achieving great results.
We know that you need consistent, high quality cases to be successful. Getting your site to the top of Google with our SEO consulting services for lawyers will keep your firm busy with new case leads.
Search Engine Optimization for Lawyers
Winston Digital Marketing does more than just design websites; we offer full service search engine optimization consulting and implementation. Our approach starts with researching the best keywords for your firm, and utilizing industry best practices to optimize your site and make it rank higher on Google for the selected keywords.
Why Should Your Law Practice Implement SEO?
Lawyers have demanding workloads and tight deadlines. This makes inbound marketing strategies, like SEO, a great fit for growing law firms. Once your site has been optimized and is ranking at the top of local search results, Google will do the rest of the work organically.
Local SEO for Lawyers Can:
Generate a consistent flow of new case leads
Protect your firm from negative reputation
Drive repeat business by being highly visible and easy to find
Act as an “online business card” so people can find the information about your practice that they are looking for
Why Choose an Agency With Experience in SEO for Lawyers?
Law firms are held to high legal and ethical standards when it comes to advertising their services. At Winston Digital Marketing, we not only know the ins and outs of SEO for lawyers, we understand the marketing regulations that come along with a law firm.
After years of successfully optimizing websites for lawyers, we’ve developed a tested and proven approach for improving keyword rankings, traffic, and new case leads for law firm websites.
Building Authority, It’s More Than Just Links
We build authority by connecting with journalists looking for experts in your field of expertise in order to get you PR placements and links back to your site.
Our Secret To Success
At Winston Digital Marketing, we focus on the basics of great SEO service so many sites get wrong. While SEO is a marathon, not a race, focusing on this low hanging fruit allows us to see early success with many of our clients.
Increase in Keywords Ranked for Oresky & Associates
Increase in Weekly Website Visits for Moynahan Law
Real Client Results
The chart below shows the total search visibility and total keywords ranked for one of our law firm clients.
Our SEO Offerings for Lawyers Includes:
Keyword Mapping / On-Page Optimizations
Technical SEO Audit
Preliminary Off-Site Analysis
Content Expansion Recommendations
Off-Page Competitive Analysis
On-Page Competitive Analysis
Link Building Strategies Presentation
Image Optimization Audit
Mobile SEO Audit
Content Expansion Recommendations
Unlinked Mentions Audit
Weekly & Monthly Reports
Weekly Website Crawls & Error Reports
How Does Local SEO for Law Firms Work?
First, our team conducts an initial site audit to determine where the greatest areas of SEO opportunity are. We then work quickly to address low hanging fruit and areas that will have the most impact for your firm.
After our initial site audit, we begin the keyword research process. , We look at the keywords your law firm website ranks for, your competitors rank for, and keywords you or our team think your site should be ranking for. We use SEO tools to determine which exact keywords have the best mix of winnability, traffic and conversion potential. Our selected keywords then guide the next steps of our process for local SEO for lawyers.
Next, we take keywords such as “lawyer near me” or “personal injury lawyer Brooklyn” and build them into the code of your website and include them in your copy. This process is referred to as on-page optimization and it can lead to some significant improvements in website performance in search.
Technical Auditing & Authority Building
After we’ve removed technical roadblocks and optimized your website for SEO, we’re ready to establish you as an authority in your industry through building what Google calls “E-A-T”, expertise, authoritativeness, and trustworthiness.