Local SEO for Lawyers 

NYC Based, Serving Law Firms All Over The World

We’ve cracked the code on maximizing return on investment from SEO for Law Firms like yours. It starts with deeply understanding your business, marketing for law firms, your goals, and most of all your customer.

Get more qualified case leads by getting your site to the top of Google with our SEO for lawyers consulting services

Search Engine Optimization for Lawyers

Winston Digital Marketing does more than just designs websites, we offer full service search engine optimization consulting and implementation. Our approach is rooted in first finding the keywords that make sense for your practice, and utilizing industry best practices to optimize your site and make it rank higher in Google for the selected keywords.

Why Choose an Agency With Experience in SEO for Laywers?

Your local board to start with. The law isn’t like just any industry where marketers can make wild claims without any repercussions. At Winston Digital Marketing, we not only know the ins and outs of SEO for lawyers, we understand the marketing regulations that come along with a law firm.

Years of successfully optimizing websites for lawyers have enabled us to develop a tested and proven approach for improving keyword rankings, traffic, and new patient leads for dental websites.

Building Authority, It’s More Than Just Links

We connect with journalists looking for clinical experts in your field of expertise in order to get you PR placements and links back to your site.

Our Secret To Success

At Winston Digital Marketing we offer SEO services that start by focusing on the basics which so many sites get so terribly wrong. While SEO is a marathon, not a race, focusing on this low hanging fruit allows us to see early success with many of our clients.

127.8
Increase in Keywords Ranked for Oresky & Associates
448.14
Increase in Weekly Website Visits for Moynahan Law

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Real Client Results

The chart below shows the total search visibility and total keywords ranked for one of our law firm clients.

local lawyer SEO

SEO Deliverables We Offer

  • Keyword Research

  • Keyword Mapping / On-Page Optimizations

  • Technical SEO Audit

  • Preliminary Off-Site Analysis

  • Content Expansion Recommendations

  • Off-Page Competitive Analysis

  • On-Page Competitive Analysis

  • Link Building Strategies Presentation

  • Image Optimization Audit

  • Mobile SEO Audit

  • Content Expansion Recommendations

  • Unlinked Mentions Audit

  • Weekly & Monthly Reports

  • Weekly Website Crawls & Error Reports

How Does Local SEO for Law Firms Work?

As the first step in working with our team on your SEO is for us to conduct an initial site audit to determine where the greatest areas of SEO opportunity are. We then work quickly to address low hanging fruit and top priorities first.

After our initial site audit, we look at the keywords your law firm website ranks for, your competitors rank for, and keywords you or our team think your site should be ranking for. We use SEO tools to determine which exact keywords have the best mix of winnability, traffic and conversion potential. This process is known as keyword research. Our selected keywords then guide the next steps of our local SEO for lawyers process.

On-Page Optimization

Next, we take those keywords like “lawyer near me” or “personal injury lawyer Brooklyn” and integrate them into the code of your website and into your copy. This process is known as on-page optimization and it can lead to some significant improvements in website performance in search.

Technical Auditing & Authority Building

Once we’ve removed technical roadblocks and made your website SEO friendly, we’re ready to start establishing you as an authority in your industry through building what Google calls “E-A-T”, expertise, authoritativeness and trustworthiness.