Buying from DTC brand

Pros and Cons of Direct to Consumer Marketing: Advertising Strategies

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Direct to consumer marketing is a type of advertising strategy that has been on the rise in recent years. Direct to consumer marketing includes any form of advertising where products are sold directly to consumers without using an intermediary such as a distributor or retailer. This means that businesses can cut out the middleman and just sell their product themselves, which can lead to cost savings. However, this type of marketing also comes with its fair share of disadvantages. Read on for more information about direct-to-consumer marketing!

What Is Direct to Consumer Marketing?

Direct-to-consumer marketing is a type of advertisement that promotes or sells products directly to consumers without intermediaries. These advertisements are principally informational in nature, but may include trial offers and other incentive offers. DTC advertising includes a wide variety of formats including print ads, online banners, video commercials, search engine marketing (SEM), and search engine optimization (SEO).

Why do Millennials Like DTC Brands?

Millennials often have a problem with seeing themselves in anything. They are different, they don’t fit anywhere, and they feel like the most important person on earth. This is what drives them to D2C brands that offer something unique – identity. When someone finds one of these products, there is a sense of self-acceptance coupled with being part of something larger than oneself and community which produces confidence and happiness. People need positive energy from others just as much as they need it for themselves in order to live happy lives!

DTC advertising has had an enormous impact on feeling seen by the rest of society who don’t match one’s identity but then enter a brand where everyone matches it becomes very appealing to buy things then

The Pros of Direct to Consumer Advertising

– Direct to consumer marketing can be more cost effective in the long run because businesses don’t need to rely on third parties. This is especially true for smaller startups that may not have a lot of capital or large budgets. In this case, they might want to start small and focus their efforts entirely on direct to consumer advertising until they grow bigger.

– Direct to consumer marketing can also help you create a more personal connection with your customers. They will be receiving and interacting directly with the product without any chance of it being altered by someone else along the way, so they may form an emotional attachment that might not have been possible otherwise.

– This type of advertising strategy is perfect for companies that are looking to sell a product that is traditionally difficult to find in stores. You might have found it hard, for example, to find the best pair of vegan leather shoes on your local shopping mall but if you’re able to advertise online and directly connect with customers then this won’t be an issue!

 

The Cons of Direct-to-Consumer Advertising

 

– Although this type of advertising can be more cost effective in the long run, it does require a significant upfront investment. This means that you might need to have a lot of capital and/or income available before you’re able to take advantage of direct to consumer marketing strategies.

– Direct to consumer marketing is not always appropriate for all businesses. For example, if you’re selling a product that is easily available in stores then there’s no point in doing direct to consumer marketing – it would be better for your business model.

– Again, direct to consumer marketing can be more expensive than traditional advertising because you have to pay for your own costs and the cost of customer acquisition.

– A major disadvantage of this type of strategy is that it puts all the responsibility on yourself. If something goes wrong with a product or you don’t get enough customers then there’s no one else to blame. You need to be willing and ready for this type of responsibility because it’s not always easy!

– Direct to consumer marketing is also difficult if you don’t have a lot of specific knowledge about the industry your product falls into. If you’re trying to sell cars, for example, then you’ll need some serious expertise in order successfully sell to consumers.

Should You Implement a D2C Strategy?

Yes, you should implement a D2C marketing strategy if you are in charge of marketing for an organization. However, be sure to advertise your business/product on various social media channels and spend advertising dollars wisely because they can add up quickly. It’s advisable to start with banners and YouTube videos rather than television ads or any thing else that costs more money.

Many people use the term “D2C” as summing up what a company is doing when it makes products specifically for consumers instead of just relying on outside companies to make them for them by selling products through retail chains (hence the abbreviation “Direct-To-Consumer”). In this context, Direct To Consumer refers mostly to online commerce but it can also refer

Is DTC Advertising & Marketing Right for You?

Direct to consumer advertising is a great way for many businesses to cut out the middleman and sell their products directly to customers. However, as with any type of marketing strategy there are positives and negatives that need be considered before deciding on this route. For one thing, DTC relies heavily on your ability to market where possible retail partners will not do all the heavy lifting. It also requires capital in order produce high-quality content such as videos or website pages that can effectively advertise your product line without confusing potential prospects who may have never heard about you before. If you’re looking into getting started with direct-to-consumer advertising but aren’t sure if it’s right for you – we can help! Contact the team at Winston Digital Marketing.

Is the Yoast Homepage Canonical Correct to Include the Trailing Slash?

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Is the Yoast Homepage Canonical Correct to Include the Trailing Slash?

Attending a conference today I had the pleasure of hearing Joost de Valk of Yoast speak. I use Yoast  for all of my clients sites and have for years. To say I love this plugin would be an understatement. Some of the guidance I have gotten from Joost through his blog has been invaluable and was one of the first places I learned about SEO. Thanks bud!

During the Q & A the session another SEO asked about whether or not it was an issue that the trailing slash is appended to the end of the canonical for the homepage. Basically his concern was that the canonical seen on the page didn’t match what we see in the browser. He asked if there would ever be a way to control or remove that for just your homepage.

The answer Joost provided I think was basically that Google has said they “get it” either way and are not picky about this situation, and either works.

So there’s that, but how about how browsers really treat URLS?

SEO’s tend to not trust Google, so I can’t fault my colleague for removing the trailing slash for his clients for fear that Google won’t just “get it”. Initially it made a ton of sense to me actually. Then I remembered something Mike Levin once told me about browsers.

Another part of the answer Joost gave is that it’s dependent on your server configuration, which I think is valid, but I’m not sure of a situation where what I’m about to demonstrate isn’t the case. I checked a number of sites on WP, and not on WP, and on 4 different servers. All were the same.

The Test…

Here’s the response code returned for WITHOUT trailing slash:

200 Status Code

Now here’s that same site WITH the trailing slash:

200 Status Code

What’s This Mean?

It means both domain.com and domain.com/ return a 200 status code. While other pages DO undergo a 301 when requested without “/”, this is not the case with your homepage. Both “pages” return a 200, with no 301 redirect. Why did I put “pages” in quotes? In this case, unlike the rest of your site, they are not really 2 pages.

In That Case Is the Canonical Yoast Uses “Correct”?

Yup, 100%. In essence the answer to the question this SEO asked is the canonical in Yoast is the “real” canonical…your browser just isn’t showing it.

Is the SEO in the audience who removes this from his clients websites wrong? Not really, but maybe.

Here’s why the Yoast Homepage Canonical is really correct…Not Just Kinda

Because the Hypertext Transfer Protocol says so.

See more

What does this mean? It means that according to the rules of hyperlinks, domain.com is not even a valid request. ONLY domain.com/ is.

In my opinion, you actually DO want that trailing slash in your homepage canonical. Amazon, and Walmart also seem to think so too. Now, these 2 sites have been known to do some pretty dumb SEO stuff, but they also tend to not screw the basics up.

Since the browser defaults to adding that trailing slash, one could argue Google likely does the same in their own assessment of what the canonical version of your homepage is. Remember, if you don’t use canonicals Google will try to pick their own. Why not just line up the crosshairs and be exact? After all the Hyperlink Transfer Protocol says “/” = server root. That means that’s the “homepage” as far as browsers and servers are concerned. Not example.com.

For more information about this, I do not recommend trying to actually read the protocol documents unless you want a headache. This answer below is the best wrap-up of this general concept I have found thus far on Stack Exchange.

Read more on stackexchange.com

Am I wrong somewhere here? Have something to add? Want to send hate mail? Leave it below!